Episode 11

Ep #11: The Coaching Woo

Published on: 23rd June, 2022

This topic can be quite controversial. I do love strategies and processes, but the deeper I go into discussions with family, friends, and clients, the more fascinated I become with the “woo” side.

There are lots of different programs, modalities, and certifications we can use to discover ourselves. The problem with certifications is that most of the time, there isn’t a clear pathway to getting results for your clients.

What you can do with these tools is use them to build a better framework for your clients. What is the result? Positive or negative, we need measurable data to track. 

As a coach, it’s your job to challenge your clients’ expectations and sometimes, that means you have to point out things that they don’t want to see. Checking in with clients isn’t the same as catching up with your BFF. It will probably be uncomfortable, but you can use different tools to help mitigate the harshness and help them deal with their emotions.

What energy are you putting out there, and what is coming back to you? What does your intuition say? If you are outcome focused, your clients will be too.

I would love for you to get on the Soulmate Client Accelerator waitlist here > https://alisa-kay.com/

If you loved this episode, we encourage you to Share, Like, Review, and Subscribe! 

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Music credit: “Ready, Steady, Go!” and “Free Radical” By Gyom

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Transcript
Alisa Kay:

You're listening to the modern coach podcast, the coaching.

Alisa Kay:

Woo let's get into it.

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Yay.

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Let's talk about some mindset, some spiritual, some magic.

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This is one of those topics that I think is quite controversial.

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Why do I say that?

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Because I love systems out of marketing.

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I'm very much.

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All right.

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Brained.

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I want to be able to give my clients, the systems and the

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strategies to make them successful.

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However, when I first thought it in this world, I used to call myself a

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strategist because they didn't really think that I was a quote unquote coach.

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Right.

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And I think one of the, one of the biggest misconceptions that we, the

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people of the coaching space have is that coaching itself is either very spiritual,

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very, very like mindset based, or on the other hand is very strategy-based

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is very much like do X and get Y.

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And I think that, you know, the best coaches are somewhere in between.

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We all love our different tools in our toolbox.

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We all love whatever it is that makes us, you know, magical.

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And I think that the, the deeper I go into this coaching space,

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the deeper I, Discuss this topic with friends, family, et cetera.

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The more fascinated overcome with the Wu, with the spiritual, with the

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universals, with a universal signs and signals that sometimes feel

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like, okay, You know, I am I'm here.

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I'm listening.

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Whether it's, whatever your poison is, whether it's numerology or whether it's

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EFT or whether it's somata keening or whether it's psychotherapy or whether

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it's something else, so no matter where you're at, you know, on, on the coaching

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scale, there are so many different modalities that we love, whether it's

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numerology, whether it's human design, whether it's EFT tapping, whether it's

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breath work, there are different facets of us trying to discover ourselves.

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And there are different modalities that help us do that.

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Now I've had clients who have been certified in all of the things

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I've had clients that have been certified in none of the things.

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One of the most telling and I think interesting, parts of Tony Robbins

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as UPW was when he talks about his experience With NLP coaching.

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And when he was sort of going through the certification process and wanting

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to go out there and practice on people.

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and he was essentially told like, no, you have to finish the certification.

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And he was like, well, why would I, I already have all of the skills.

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And I think there are some great coaches that are able to do that.

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And some people didn't need, you know, a shit ton of, uh, certificates.

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There's nothing wrong with being, I do think on either end of the spectrum

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now I do find it fascinating that.

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The coaching space is littered with these different modalities.

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And we don't necessarily talk about how those modalities lead to results.

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So yes, you might have a human design reading and it might give you a great

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report and you know, your eating style and, you know, you'll manifestation

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type and you know, all of the things.

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However, how does that help you get results for yourself and for your clients?

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And I think that, you know, human design is a really great example in

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that it gives you a great report and it is a little bit more action focused.

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I would argue that a lot of the other ones, but the reality is, is that

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mostly certifications do not give you a pathway to getting results.

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They do not give you the answer, the toolkit to the key

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to help your clients further.

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To help yourself.

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Other too, like, you know, I remember reading the Enneagram and being fascinated

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by, you know, the different, like when is the Enneagram, when you were in your

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low state, this is how it shows up.

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And I'm still really confused as to why, you know, w what my number is, truth

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be told because I go to reading at a retreat ones, and then she was like, wow.

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You know, when you show up as, as this you're actually a seven, and

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maybe you notice seven you're, maybe a three, and maybe this, and maybe that.

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So.

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I in theory, I am a seven on the Enneagram.

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If you're interested, I think I'm going to have to look it up again after,

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I finished recording this episode.

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But I think all of these modalities, no matter what you subscribe to,

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they're there to help us discover deeper facets of ourselves.

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Right.

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Right.

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If that's the case, how can we as coach.

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Uh, look at what is in our toolbox, what is in a remit of possibility and how can

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we turn that toolbox to helping our ideal?

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So many people get results because as a coach, that's my primary focus and

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concern is how can I serve my clients and how can I show up for them, whether

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that's in a one-to-one capacity, in a one-to-many capacity or in a program,

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you know, like this one, my client accelerator recently got In that I

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added a whole extra module on DMS and we went into like deeper training on

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those conversations in understanding the flow better and understanding

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how to actually answer comments on Facebook, how to lead people to the

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next step, how to figure out whether they have the right client with a NOP.

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Look, I added a whole new section on that topic because.

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That's something that I didn't really, I didn't realize it was such a problem

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for a lot of people because it's not a problem for me, therefore, I didn't

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think it would be a problem for people.

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Right.

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But on the flip side of The training right.

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That I created was informed more around, like I did a

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bunch of human design research.

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Right.

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And I discovered what my, my type was.

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I'm a generator if you're interested.

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so I like to be around different people it was fascinating reading all about that.

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And then having, you know, a bunch of literature and a bunch of information.

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That showed me patterns with my clients and therefore relating that

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to the sales process, like a new tool in formed my teaching style.

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Right?

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So therefore my curriculum and the way that I taught got an upgrade because I

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learned something new and my instinct as a coach is to look at, okay, I've got

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this new thing, I've got this new tool.

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It's really fascinating.

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And if you're like me, then you love learning new stuff.

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Like I li I literally it's my favorite thing ever is being in learning mode.

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I, in fact, I did an extra degree because I just really liked researching,

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like, that's how much of a geek I am.

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So for me, Researching doing new stuff.

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You know, I like, I found my myself so fascinated by the coaching space because

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we are constantly learning and innovating.

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The problem that I see most coaches have is that they're learning and

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then don't necessarily innovating.

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They don't thinking about how /does this relate to my ideals only person they're

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not thinking about, okay, well, this, this is a really great tool, but how is

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it going to help my clients get results?

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And I think that a lot of us coaches.

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have these vague promises because we haven't been

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taught to think about results.

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We haven't been taught to train ourselves, to look for the outcome.

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We have not been taught essentially to be an outcome oriented coach.

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And I think the modern coach I'll come back to the name of this

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podcast is one who is obsessed with.

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How do I get results?

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What, what is the result?

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Right?

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And the result might be positive or negative, but we need to have data.

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We need to have an outline.

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We need to have, you know, something measurable for us to track.

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So for me, with my clients, and whenever I look at how do my coaches coach.

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It always comes back to, okay, well, what are the road blocks?

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What are the goalposts that we're putting in place for our clients?

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And are we making it really clear to clients, the boundaries and the

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expectations that we're setting with them?

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Or is it like a vague thing that is just sort of in the ether when no one

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is really clear on what they're doing and you're having a nice little chat.

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I always start my calls with, you know, what's an overview, let's check in.

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What are your numbers what's been happening?

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What do you want to talk about?

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Like, we track specific metrics with my coaching clients, because that

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is what focuses the conversation.

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It's never like, so how's your day going?

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And let's just talk about that.

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No.

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We want to look at in relation to the goals that I have with said

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client, well, how are the metrics and what are we tracking in order to

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see whether they're on track or not?

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And every single week I will check in with my people and I will ask

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them, Hey, what went well this week?

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What?

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Didn't go well, last week, you know, what is our goal for this week?

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Did you catch your goal last week?

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What do we need to put in place?

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And that gives me data a long, the coaching process with my

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clients to see where they're at.

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So whenever in this situation where I don't know what's going on in their

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life, and I don't know what wins and what troubles they're having,

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because I keep constantly asking.

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And I think part of the coaching process itself, and part of you

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becoming a better coach is, and I know that sounds very silly because.

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As coaches, we want to get our clients results, but are you tracking the

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results that you're having throughout the process and, you know, is it

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something measurable or is it very vague?

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I've worked with this client once.

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She kept having these feast famine cycles when she came to me and she was like, you

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know, my clients always end up leaving at the certain point and I'm in the cycle.

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Can you help me break it?

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And it was just fascinating to watch how there were no boundaries.

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There was just no, like mitigating anything in this girl's business.

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And she would not listen at all.

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She was not like, she really thought that the coaching process.

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Uh, catching up with a friend every single week.

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She was not happy when we looked at the processes and I was like,

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well, there's no persons here.

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We need to put one in place.

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Like that was not a good quote unquote conversation.

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But I think as a coach, it's your job to challenge your client's expectations.

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It's your job to, Hmm.

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Your clients see things differently.

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And sometimes as a coach that falls on you to be the, you know, the bad

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guy, but the person who points out the things that we don't want to see.

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and I think, obviously there's a kind way to do that.

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And then there is a, there is a mean way to do that and we never want to be mean,

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and we never want to be, uh, unnecessarily triggering, but I do find that.

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A lot of a newer coaches specifically look at the coaching relationship

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as if we're like BFFs and we're not right as coaches, we are challenge

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makers in my humble opinion.

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it plays into your personality.

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I remember.

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I remember being told that I'm too loud and to this and to that.

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And how many coaches I, how I spoken to that have this very similar experience.

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Whereas actually as a coach, that's a good thing.

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It's good for you to observe patterns.

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It's good for you to ask those challenging questions that might

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piss normal people off, right?

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Particularly if they haven't paid you for coaching, if someone has paid you

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for coaching and you're asking the challenging questions, then you're doing.

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Whereas if they haven't paid you for coaching and you're asking

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them challenging questions, then you're just a Dick.

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Who's asking challenging questions unnecessarily.

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And I think that's a line that sometimes we forget, like our partners are

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boyfriends or husbands are friends.

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They don't want to be coached.

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They don't want to see things differently.

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Sometimes they just want to vent and that's okay.

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Um, that's why we have these coaching relationships where we can put

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processes in place when we could put, you know, where someone is showing.

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To be asked those challenging questions.

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Right.

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And I think sometimes, like I just mentioned with that client who

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wanted to just have a nice chat with a friend every week, or at

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least that's what it felt like.

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at the beginning of our coaching relationship, It's really, really useful

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for you to set those boundaries and for you to set the expectations, I will say

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to clients, sometimes you will hate me.

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And that is okay.

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I don't mind it makes no difference to me.

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My self worth is not going to be tied up in you hating me.

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What I'm here to do though, is to get you to your next level.

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And sometimes there's going to be tough and sometimes that's uncomfortable.

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And I think that, you know, the, the deeper conversation here.

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How are you using your toolbox to help mitigate the harshness, the harsh waters

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of that turbulent change time you as the coach will most likely see huge,

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tremendous growth in your clients.

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You'll be able to see.

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Them leap and bound, but in order for them to have those leaps and bounds, it means

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that they are changing at a rapid pace.

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And it means that you, as the coach, again, you're navigating that and

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you're helping, you're guiding the person through that, that period.

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So that means that you need to have different tools in your toolbox

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to be able to help them process their emotions, to be able to guide

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them to the right path, to be able

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to help them when they need it.

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The most for me, I love EFT tapping.

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It's my favorite thing in the world.

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I can talk about it all day long.

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It is called the emotional freedom technique.

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A essentially what you're doing is you're, you're tapping your fingers.

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So like top, top, top, right on acupuncture points on your body.

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So you're doing acupuncture without the needles.

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It was developed.

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I believe.

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In the U S to help soldiers with PTSD.

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When they came back from Vietnam war, they were trying to figure out different

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therapies that they could put in place to help those who came back from

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the war and essentially this helped them calm down the nervous system.

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And that's what the EFT technique does.

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It walks with your nervous system and it helps you calm yourself down.

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It helps you rewire your brain.

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You're literally tapping.

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Pathways you are literally getting rid of negative bullshit from your nervous system

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and then putting in the positive stuff.

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That's how I think about it.

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Like you're reprogramming your computer, AKA your body,

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and sometimes you will yawn.

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Sometimes you will burp.

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Sometimes you will cough.

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sometimes you will cry.

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Sometimes you will see he's like different people have different

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emotional releases with EFT, but it is one of my favorite ways to.

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Help clients move through that fee to help them move through that wedding

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anise, you know, stuff that comes up.

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It just helps with everything.

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It's literally a magic frickin wand.

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Fucking amazing.

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I would a hundred percent recommend you go up and look up EFT tapping.

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I've got a few videos on my Instagram.

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There is a lot of resources on YouTube from different

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people, uh, and it is great.

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Great, great, great.

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So when we have these tools like UFT or whatever it is that you enjoy.

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I think it's your job as a coach to figure out, like, where is the results

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based conversations that we're having and where are we going to go deeper?

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Like, I had a conversation with a client this week and she was

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asking me something about a funnel.

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Like it was compressed images.

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It was some, some, something like that.

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And really, I could see that her question really was around

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pricing and we like struck her.

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No.

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When it came to her wealthiness and she really like, I could see it very clearly

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in her, in just in front of me, that the question was nothing to do with a funnel

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and nothing to do with how to put it all together and everything to do with.

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The price that I want to charge is this, but it doesn't, equate to how I see

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myself and my coaching and the worth that I'm placing on, on the, in the two.

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Right?

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So as a coach, it's your job to like answer the strategic question, but

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also to go deeper and to look at what's behind the surface to get to your client

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again, to get your client's results.

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Because in order for my client to publish the funnel and to go forth and create

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the content and essentially follow the soulmate client pathway system.

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We need to figure out those wordiness issues, right.

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And, and to, to either tap on them or to gentle on them or to do something else

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that is in the remit of your toolbox.

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And I think that there's an interesting thing that we don't necessarily

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discuss in the coaching space.

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It's like, how do we process those emotions and why are those different.

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Popping up for our clients and how are they reflecting

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the issues that we're having?

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So, one of my favorite things that I really love talking

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about is the mirror dimension.

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I really believe that we, as coaches are essentially

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putting stuff out there, right.

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And our clients are bringing stuff back into us and our clients are mirrors of us.

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And isn't it interesting that, you know, if a client might be

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having worthiness issues, maybe.

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Something in my life, right?

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It is thinking I was having a conversation with my coach that same

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week around the pricing of my next offer.

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And I wasn't necessarily having quote unquote readiness issues,

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but it was a pricing conversation.

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And I think sometimes it's, it's an interesting thing to consider.

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Is that like, why are we attracting these people into our lives?

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What are our clients teaching us and what are we projecting?

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So if I'm in a desperate spot and I am only looking to cover my bills, right?

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And I'm in this desperate, desperate, desperate, desperate, desperate cycle.

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What are the types of clients that I'm going to attract?

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Probably people who are just as desperate as me, because again,

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when we're looking at this mirror dimension and the dynamic of what I'm

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putting out, I'm bringing back in.

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So I was having conversations with my coach around pricing, the offer,

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and, playing around with the different things and thinking like, oh my God,

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like if I double my coaching rate, like, fuck, what does that look like?

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You know, And having those very human emotions that we will

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ultimately do it every single level.

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I think when we make those decisions, right.

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And then having a client a few days later, be very much triggered

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by the pricing of the office.

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Like that is such a coincidence.

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And I don't believe in coincidences, like everything,

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everything happens for a reason.

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And how many of us have had a very similar experience where something

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in our lives is being reflected back.

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So th th that is all to say that not only do you need to have a great

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toolbox as a coach, but also you need to be very careful just to look

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at what is it that I'm projecting and what is it, what is it that.

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Putting out there and what is coming back in, because I think as coaches, we

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are more attuned to the spiritual world.

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We, most of us have some type of gift.

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Most of us have some type of foresight, some type of something that is magnetic.

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That is, that is spiritual about us.

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and I think.

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Like that intuitive sense that we all possess that helps us navigate the

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coaching space on a much deeper level.

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I have never, I don't think I've ever met an, a coach who was not intuitive.

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And I think that's an interesting thing to consider as well.

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Like What are you putting out there and what is your intuition telling you?

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Because if you're putting stuff out there from this desperate, shitty

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energy, then you're going to get desperate, shitty energy back.

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If you're coming out with.

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Hey, I've got all of these great tools, but if you're confused right about

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what you're putting out there, you're not going to get much back because

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everyone around you will be confused.

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Whereas if you're operating a business from a calm, considered great place

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and you are outcomes focused, right?

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You yourself.

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Uh, outcomes focused.

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That's where the magic happens because your clients become outcomes focused

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too, and they have better results.

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And if your clients have a better results, you have better retention rates.

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If you have better retention rates, you probably have better testimonials.

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If you have a better retention rates and testimonials, you have a

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better big business because people.

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A willing to reinvest in working with you over and over and over again.

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But B you are able to create much more accurate, greater marketing, because

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you're coming from a place of power versus where if you're sad, desperate,

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you know, managing or energy, you are, you know, in this burnout cycle, you

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are not using the tools in your toolbox.

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You're sort of putting your gifts on a shelf.

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That's where I think we get into this tricky, tricky, tricky part where you're

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like, well, I'm woo I'm in into the woo, but like I can, I only cool up on it

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when I'm super burnt out and I'm done.

Alisa Kay:

I think we, as coaches have to become a lot more balanced and we have to

Alisa Kay:

become a lot more results focused.

Alisa Kay:

What are the results in your business?

Alisa Kay:

What are the results that you're helping clients get?

Alisa Kay:

Are you measuring everything or are you living in a Lottie Dar world where, you

Alisa Kay:

know, you think everything is energy and like I'm going to just burn a money.

Alisa Kay:

Candle and life will be better.

Alisa Kay:

The reality is the money candle only works if you're setting it

Alisa Kay:

as a results-based intention.

Alisa Kay:

And the reality is is that if you're confused about what toolbox to use,

Alisa Kay:

and if you don't have any of the ingredients in place that we've just

Alisa Kay:

covered in the last nine episodes that.

Alisa Kay:

Is it any wonder that your business is in growing the way that you

Alisa Kay:

wanted to, what you focus on grows.

Alisa Kay:

And ultimately I think as coaches, it's our job to look at, okay,

Alisa Kay:

well, how much learning have I done?

Alisa Kay:

What are the tools in my toolbox?

Alisa Kay:

And I using them, do I need to use them?

Alisa Kay:

Do I need to draw upon them?

Alisa Kay:

Some of my clients are super, super, super gifted in the metaphysical

Alisa Kay:

sense and they don't use those gifts.

Alisa Kay:

For anyone by themselves and that's okay.

Alisa Kay:

That's not, and that's the only requirement for a coach.

Alisa Kay:

Right.

Alisa Kay:

But that's an intentional choice that they are making.

Alisa Kay:

That's an intentional decision that they live with.

Alisa Kay:

And I think that's a great thing because they're making decisions from

Alisa Kay:

a place of power, not from a place of desperation or uncertainty or shaky.

Alisa Kay:

You know, all this to say is that as a coach, whatever you're putting out

Alisa Kay:

there is going to come back to you.

Alisa Kay:

And it's really, really important for you to not only be very clear in your

Alisa Kay:

boundaries, in the results that you're giving clients and in the results that you

Alisa Kay:

want for yourself, but also for you to be really, really clear as to the boundaries

Alisa Kay:

with yourself, what is it that you want?

Alisa Kay:

What is it that your business needs from you?

Alisa Kay:

Do you need to show up daily?

Alisa Kay:

Do you need to prioritize your self-care first?

Alisa Kay:

Do you need, you know, like when was the, if you you're telling clients

Alisa Kay:

that they need to go in journal every morning, are you journaling every morning?

Alisa Kay:

Are you embodying the coach within you?

Alisa Kay:

Are you embodying the results that you want your clients to have?

Alisa Kay:

Like embodying the energy is such an such an important topic.

Alisa Kay:

And I see so many people sort of flit apart.

Alisa Kay:

And sort of talk about like talk around it.

Alisa Kay:

But the bottom line is, is that if you're not owning your energy, if you're not

Alisa Kay:

owning the results that you have right this very second, then you're stuck in

Alisa Kay:

victim mode and you're stuck in, in.

Alisa Kay:

In a world where nothing is your responsibility, but the reality is is

Alisa Kay:

that if you're telling clients to behave one way, but you're not embodying the

Alisa Kay:

energy and then not embodying that energy either we have that mirror

Alisa Kay:

dimensioned dynamic going on again.

Alisa Kay:

Where is it any wonder that where you're putting out

Alisa Kay:

again, it's coming back to you.

Alisa Kay:

So then it's, it's a vicious cycle.

Alisa Kay:

You and your clients are, I think, are in a dance, right?

Alisa Kay:

And it's a pool pool and push situation.

Alisa Kay:

And what we want to do is we want to just play with that energy.

Alisa Kay:

And we want to embody who you are as a coach and body, what you're

Alisa Kay:

telling people to do and embody that energy so that you can make

Alisa Kay:

decisions from a very strong, stable.

Alisa Kay:

Position.

Alisa Kay:

Cause when you come from a strong and stable position,

Alisa Kay:

you can draw upon your toolbox.

Alisa Kay:

You can do whatever the fuck you like because you're strong and stable.

Alisa Kay:

You're not sort of going with the wind and going where the wind takes you.

Alisa Kay:

And sometimes it's great to wing things and is good to come at it from a, from

Alisa Kay:

a, you know, um, inspired perspective.

Alisa Kay:

But in my experience when there are no boundaries in place, The

Alisa Kay:

inspired experience just leads down the wrong path, um, until you

Alisa Kay:

come back and you design a plan.

Alisa Kay:

So I hope, I hope that that made sense to you in that, you know, as

Alisa Kay:

a coach, it's your job to embody the results that you are putting out there.

Alisa Kay:

That's thing, number one and thing.

Alisa Kay:

Number two, is that understanding that it's your job to.

Alisa Kay:

Make those decisions and, and pull out the tricks from your toolbox at an

Alisa Kay:

appropriate time, but also do it within.

Alisa Kay:

The boundaries that you set.

Alisa Kay:

Um, and I think that when you're not getting results with your clients that

Alisa Kay:

has everything to do with how you're showing up, and it has everything to do

Alisa Kay:

with the energy that you brought to the table, and it has everything to do with

Alisa Kay:

whatever it is that you're putting out.

Alisa Kay:

And I think as coaches is our job, number one, number one priority

Alisa Kay:

as a coach for me, Is to embody.

Alisa Kay:

What I'm telling people to do is to be in integrity all the time.

Alisa Kay:

It's to, you know, be my word.

Alisa Kay:

So if I tell people you need to create content, I need to create content, right?

Alisa Kay:

If I'm telling people, you need to see things through and you need to, you know,

Alisa Kay:

do sales calls, I'm doing sales calls.

Alisa Kay:

You know what I mean?

Alisa Kay:

Like I think this is a really great example.

Alisa Kay:

And don't remember who said this, but when they say like kids during

Alisa Kay:

do, as you say they do, as you do, I think clients do the exact same thing.

Alisa Kay:

I see the moment that like I falter in myself, my clients start to get

Alisa Kay:

shaky and it hasn't happened in a really long time, but I do find it

Alisa Kay:

fascinating how back in my early coaching days, it would be so freaking true.

Alisa Kay:

Um, I think that it's an interesting thing for us to, to think about as we

Alisa Kay:

look at coaching and the Wu, and like, why do we do with these certifications

Alisa Kay:

and what are these tools teaching us?

Alisa Kay:

And do we have an outcomes based process to measure those successes,

Alisa Kay:

to measure those processes?

Alisa Kay:

And if we don't then asking ourselves the question, why,

Alisa Kay:

why don't we have a measurable metric for this specific process?

Alisa Kay:

Um, because ultimately this is the truth.

Alisa Kay:

The better, the results that you give to your clients, the

Alisa Kay:

better your business will be.

Alisa Kay:

I have never met a client.

Alisa Kay:

Who's had a huge breakthrough who didn't end up a loyal fan for life.

Alisa Kay:

And that's ultimately what we all coaches want.

Alisa Kay:

Right?

Alisa Kay:

We want lifetime happy customers who we have impacted in

Alisa Kay:

really, really positive ways.

Alisa Kay:

And I think that as a coach is your job to be in integrity with yourself

Alisa Kay:

in order to facilitate more of that.

Alisa Kay:

So I hope you enjoyed this episode around coaching and the coaching.

Alisa Kay:

Woo.

Alisa Kay:

Um, I would love to know what is your modality of choice?

Alisa Kay:

What is it that you love to do?

Alisa Kay:

Is there a special thing in your toolbox?

Alisa Kay:

Are you an EFT of like me?

Alisa Kay:

Are you doing something else?

Alisa Kay:

Let me know.

Alisa Kay:

Over on the Instagrams, I'm at Elisa Kay coaching.

Alisa Kay:

Um, but for now I will see you on another episode of the modern coach podcast

Alisa Kay:

for now, have an amazing, amazing day.

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About the Podcast

Own Your Message Podcast
Welcome to the Own Your Message podcast: the place where I teach you how to be consistently authentic online so you can create magnetic content that excites your audience and shows you as the expert that you are.

I’m Alisa Kay, and I’m a business coach who helps hidden experts become in-demand entrepreneurs fast. I’ve spent the last 5 years studying content, copy, marketing and the principles behind coaching psychology. I have helped hundreds of business owners learn how to show up more powerfully, take back their power, and make more money by tapping into the strategies I will be sharing.

In this podcast, you’ll learn how to harness the power of your unique story and use magnetic marketing tools so that you can confidently OWN your place in your industry.

Get ready to transform your marketing to reach more people and finally feel authentically YOU online.

Previously the modern coach podcast.