#Ep 03: The One Post You Can Write Today To Get More Sales

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You're listening to the modern coach podcast, episode number

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three, where we're going to give you a very special, actionable item

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that will get you more clients.

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So stay tuned.

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Well, welcome to episode three.

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I am super jazzed to be talking to you today about something super simple

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that I think a lot of coaches miss.

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So today's episode is going to be a little bit shorter, a little bit

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sweeter, because I want to talk to you about talking to more people.

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I know what a revolutionary concept.

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That talking to more people will get you more sales, but I think

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a lot of us have this strange relationship with selling.

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A lot of us think that selling is bad.

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Selling a spammy selling is the most evil thing that you could possibly do.

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But surely when you sell your services, when you sell your coaching,

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when you sell your offer, when you sell your product, that is when you

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are helping people get a result.

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So if we have.

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Complicated relationship with selling.

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And we have this complicated relationship with just talking to more people.

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How can we ever wish to impact the people that we want to impact?

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And I think that one of the.

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Most interesting things.

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And one of the things that makes the least amount of sense to me is the

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fact that coaches sat there in their offices, telling themselves that

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social media is the root of all evil.

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When actually is the reality of the situation, social media is the

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tool that has the most capacity for the most amount of impact.

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And I don't know about you, but I'm interested in helping as many

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people as absolutely possible.

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And I'm interested in helping as many people realize their

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own head and potential.

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Of course, I'm going to, show up on social media.

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Of course, I'm going to talk to the people.

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And I think that one of the, one of the simplest things that you can do

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today to book more clients, to have more impact in the world, to be able to

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make the money that you want to have, the freedom that you're craving is to.

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Talk to more people give them the opportunity to invest in you, to invest

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in your services, to invest in your offer.

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And then by giving them that opportunity, you're going to be able to essentially do

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the thing that you've always wanted to do.

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But so many of us are in our heads about even just having a

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conversation with a potential client that, you know, we psych ourselves.

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So today's episode is going to be slightly different to the first few,

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in that I'm really wanting to give you something actionable for you to go and do.

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and the reason that we're going to sort of intersperse these action

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items is because I want you to be.

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Take the advice that I'm giving you and go and actually

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implement it in the real world.

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Now I know that you're probably on the park, you know, or you're walking

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your dog or your washing, the dishes.

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That's how I usually like to listen to podcasts, but this little nugget

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of gold is going to, if you do choose to take me up on it, it's going to

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absolutely revolutionize how you see having those conversations with people.

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I think that the thing that makes.

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Social media so great is that it's supposed to be social.

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You're supposed to show up and actually talk to the people on it.

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Now it doesn't mean that you have to spend 4,000 hours on social media

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every week in order to make headway.

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But it does mean that if you are giving your audience an opportunity to actually

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follow you and follow your methodology and your teaching, then you're giving

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people more opportunities to get to know you when you're giving people more

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opportunities to have a conversation with you, because that's what.

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It is.

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It's having a conversation where your essentially interviewing a client to see

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whether they're the right fit for you.

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And they're interviewing you to see whether you're the right coach for them.

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But all of that happens way, way, way further down the line.

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First, we have to get comfortable to have some conversations, right?

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So what I want you to do is literally grab your phone, grab

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a notepad, and write this down.

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And it is called the 10 word email.

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And it was popularized by a dude called Franken who was like an old age.

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But at this point, marketer, who is, rose to fame in the 19.

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For his direct copywriting style and Franken is excellent at what he does.

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He's also, I would say like one of the original row marketers.

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So take from that what you will, but this little trick that I picked up from

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him is probably one of my simplest.

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Strategies that I like to teach and new new clients.

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And it is one of the easiest things that you can implement.

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So it's not something that I created, but it's something that

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you've probably seen everywhere.

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So let me, let me break it down for you.

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The 10, what email or the 10 word posts as I like to call

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it is essentially this it's.

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Hey, are you looking for INSEAD?

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Whatever you solve.

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Question mark.

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Say yes below.

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So if I am an attrition coach and I am talking to people who want to lose weight,

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I would say, Hey, I used to looking for nutrition advice for losing weight

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question mark, say, yes, if you are, and I want you to go and post that on your

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timeline, go and post that in a group.

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If you have.

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Go and email that to your people because it is the simplest yes or no question

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that people can raise their hand to.

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And it is one of my favorite ever strategies for making more money

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quickly because here's the thing.

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Most coaches have created lots of great content.

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What they're not doing is actually giving people an opportunity to win.

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Right.

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The not giving people an opportunity to actually say yes to them.

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They're just creating content, content, content.

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They're showing up online, stopping.

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They're starting a dah, dah, dah, dah.

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And actually you don't know how many active people you have in your audience

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because you're not asking them.

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Right.

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Do you want this thing?

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So by you giving people the opportunity to raise their hand, you can then see,

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okay, well, if no one's responded to this post, then you know that you have.

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Work to do.

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You have to create some demand for whatever it is that you're selling.

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Right.

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If you've had people, you know, if you've had 10 comments, common saying,

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yes, I am looking for this thing.

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Then you can then start that conversation and go deeper.

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We never just want to pitch people from the top.

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Right.

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And we want to actually get to the root of the problem, but this little 10 way.

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Exercise is the simplest way for you to see who actually is in your audience,

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who is interested in what you have.

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And I wouldn't necessarily overuse this.

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The problem is that you're probably seeing, you know, a bunch of people

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use the 10 word post everywhere, and it sort of becomes a repetitive.

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If you have not abused this power with your people, then

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it's a great SPUs step in you.

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Stepping out of your comfort zone and actually asking to see who

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in your audience is interested, who in your audience wants have

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a little bit of what you do.

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and I, again, I just find this one of the best, most actionable strategies

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for drumming up interest and business in my business, particularly when

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I haven't made an offer in a while.

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And I think that there is a time and a place for a longterm.

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Strategy for, getting coaching clients consistently.

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And there was a whole blueprint for that.

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But if you're in a spot where you're like, you know what, I haven't booked a

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new client in a really, really long time.

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And I'm really, you know, I, I want to just try something new that I would

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try this strategy because it might.

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Bring you a client or two that you didn't even expect.

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And it's one of my favorite things to get clients to do because

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it always, or it always works.

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There is, you know, unless you have a Delta audience, which again, in itself,

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like posting that or emailing that to your list is a really good indication

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of how many active people you actually have in your audience and how many people

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are willing to actually talk to you.

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And in my experience, business is just that it's talking to other people

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and giving them an opportunity to.

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I am known in the business of convincing people to buy my coaching.

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I'm not in the business of convincing people to.

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Get my offer.

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I'm not in the business of forcing people to invest in working with me.

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I'm there to give them an opportunity to say yes or no.

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And whether they say yes or no is absolutely up to them.

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It makes no difference to me.

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You don't want to buy anything from me.

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That's a okay.

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With me, I'm here to give you the opportunity.

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To say yes to me in different ways.

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But if you've been, creating content and not giving people the opportunity,

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that's where we have a problem.

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Like how can people say yes to you if you haven't even met an offer.

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And in fact, Let's say side tangent for a second.

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I was having a coaching conversation with a client yesterday and she was

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saying to me like, well, I've raised the price of this offer and it hasn't worked

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I to, okay, well, that's interesting.

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Why hasn't it worked?

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And she was like, well, I don't know.

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Maybe it's the price of the office.

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So I've lowered it back down.

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And I said to her, okay, well, how are we measuring that?

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So how many people have you spoken to about this same offer at this new.

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And she was like, well, I haven't had time to promote this offer to anyone.

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I was like, okay, well, so do you know whether it's worked with

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this new price or are you just making up a story in your head?

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And she was like, yeah, I'm making up a story because I haven't actually

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tried to sell it at this new price.

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And how many of us are like that?

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How many of us have already made up a story that our audience is dead?

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That no one wants to buy it from us that, you know, this.

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Price increases the root of all evil that this, this, this than that.

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Right?

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How many of us have been in that spot?

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And I'm here to tell you that it's time to stop overthinking and actually

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give people an opportunity to run by.

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So I hope you take my advice on this very specific 10 word technique.

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as I say, it is one of my favorite things to do, particularly when I

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haven't made an offer in a while.

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And I just know that if you do implement this little nugget of gold, that.

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It's going to bring you some information, whether it's, information that you

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were looking for, or not that's up to the university decide, but it will give

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you something to action and it will give you the best next step forward.

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And what I want you to do before we sign off with this episode is actually DM

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me on Instagram to say how this little challenge of this golden nugget went

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for you, or you can find me at Lisa Kay coaching, and you'll be able to see

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my Instagram handle in the show notes.

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The reason I'm giving you this little challenge is to a make sure that you're

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actually, you know, actioning it.

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But B I want to see how, you know, this exercise goes for

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you and for your business.

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There is nothing worse than just passively consuming, a bunch of kittens.

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And are actually doing anything with it.

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Um, I think this little challenge, uh, that's going to take you less than a

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minute to implement can have not only a great impact on your business, but can

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also actually bring you those soulmate people to your door and can give you

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that shift that will boost the little, you know, the little win that perhaps.

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You've been craving over the last few weeks, if not months.

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So thank you again for joining me in this episode.