#Ep 01: The Modern Coach Mission

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Welcome to episode one of the modern coach podcast.

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I am so excited to be bringing you this very fast episode of what I hope to be a

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very fruitful and long journey together.

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So I think the best place to get started is to actually define

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what do I actually mean by.

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Uh, modern coach, who is this podcast for?

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And why are we even having this conversation?

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So if we've never met before, hello, welcome one.

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Welcome.

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All my name is Alisa.

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I am a Ukrainian born business coach.

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currently based in Brighton, which is a very quaint seaside town in the UK.

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And, when I entered the business space, it was now a good, nearly decade, right.

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I first had a tutoring agency in London.

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I transitioned that business into a copywriting agency.

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and then I ended up in this coaching space, and I think one of the things

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that Rooney struck me, as I was.

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Discovering who I am in this business, wild and really figuring out how can

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a, my skillset best help my clients.

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The one thing that really struck a chord with me was that I really

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didn't want to call myself a coach.

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And that feels really blossom of saying this and I'm realizing it, but I really

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had a long and deep struggle without word, because first of all, no one could

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really explain to me what a coach did.

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You know, like what will the skill sets second?

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It felt like a whole new industry that just wasn't real.

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It was, it sort of felt like made up.

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And thirdly, I don't know.

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It just, it gave me like the egg when I looked up even like coaching

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everywhere, people kept asking me, like, could you coach me?

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Could you coach me?

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Could you coach?

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And, you know, I really struggled with the white for a long time.

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And when I started thinking about my relationship with coaching and the

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coaching space specifically, I started thinking about, you know, I didn't want

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to be like one of those life coaches in the early twenties with the blonde

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hair and no shade to blondes out there, I would consider myself blonde too.

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But every, you didn't want to be like one of, one of those coaches.

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What I mean.

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So I started redefining what it meant to be a coach.

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And I started thinking about how can we bring a new understanding to this

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industry that is in my opinion, having a very bad rep, there are lots of

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amazing, great people working in the coaching space and doing really great

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work, but just no one knows about them.

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And.

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You know, wouldn't it be cool if we could figure out a new way forward

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a new way of looking at this space?

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That is, I think mod by bad press and mud by 101 different Facebook threads.

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Right.

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As I developed my methodology as I spent time helping hundreds of

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coaches as I spend time creating cool sales products, et cetera.

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I started thinking about like, what does it actually mean to be a coach?

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And, you know, in my opinion, The kosher, someone who facilitates

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transformation, it's someone who helps you see things differently.

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It is someone who is there to help you move through the hard times in life.

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And someone who will help you facilitate a breakthrough that

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you wouldn't have otherwise had.

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And I think sometimes we as coaches sort of see that as not.

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An important aspect of life, right?

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That's why a lot of the results that we gift to our clients than not tangible.

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Right.

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And I think that one of the, one of the biggest myths in our industries,

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this, this idea that we're all.

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there to just sort of magic over a client and then boom, like that life is better.

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But actually I think that a modern coach looks at things slightly differently.

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They are the person who understands that, who they are as a person,

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their experience that, that POS life as I like to call it and not.

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Metaphysical sense in a genuine, like the job that they had before

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they started coaching the, you know, the clients that they've helped

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before moving on doing other things.

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Um, all of that, all of that makes them a coach.

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You know, my experience as a tutor, as someone who had multiple servers

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based roles in my career makes me.

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Better equipped to help my service-based clients develop systems and processes.

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It helps me give them that actionable feedback and advice that helps them.

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Make more money that helps them have better balance that helps them, you know,

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do better in their life and business.

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And I think as a coach, that's my job, right?

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It's my responsibility to give the roadmap to my clients and help them

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see things differently so that they can see that there is another way.

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And I think as a modern coach, one of the things that we do best is.

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We acknowledge who we were before we started coaching.

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We bring that wealth of experience into our offers, into our coaching practice,

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into how we show up with our clients.

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And instead of shying away from all wealth of experience, we own it and

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we take it with us and we make it.

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That's actually a selling point rather than something that we're hiding.

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Like I have so many clients who were just amazing.

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They've been like in the military, they've done incredible things.

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They've helped their husbands partners, wives like run businesses

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before they've climbed mountains, literally in some senses, right.

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They have managed huge teams.

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They've done all of this incredible work.

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And then.

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Talking about it.

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And I'm like, are you kidding me?

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I've want to hire the integrator who has all of this wealth of experience.

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I want to be able to hire a coach who, you know, has direct

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experience with this problem.

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I want to have the expert who is in fresh out of life coach school, but

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is the expert who has that wealth of knowledge that I can see myself in.

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And to me being a modern coach means.

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Owning your past life.

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It means understanding that, you know, asking the same series of 10 questions

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of, well, where was the first time that you came up to this problem?

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Isn't enough anymore.

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You as a coach have to understand that your experience in your life is going to.

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Better inform the questions that you're asking.

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And of course, like there is a place for those 10 questions,

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then we all learn right.

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And love.

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But in a conversation with a client, I'm not asking the same 10

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questions over and over again, I'm leading a conversation differently.

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And I think that most modern coaches are doing very similar thing.

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So for me, starting this podcast, they really wanted to have a hub

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where we could talk about not only the business of coaching, which I

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think is such an overlooked area in general, but also, you know, talk

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about the shifts that are happening in our industry, you know, as we.

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As we most likely all know it's unregulated.

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And there is like rampant fuckery going on everywhere in all of

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the corners of the internet.

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And sometimes it does feel like, you know, all of the bad people of the world

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decided to have a meeting and decided that the coaching space is exactly

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what they're going to infiltrate next.

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But on the other hand, there are so many great, incredible experts who are

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doing so much good in the world who are.

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Good.

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We're at the forefront of leading this new industry that I think is going

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to become more and more popular as we progress and is going to become

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a little bit, you know, if it hasn't already a lot like therapy, right.

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And we have celebrities talking about law of attraction and we have people talking

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about coaches and we have people like, you know, the giants like Tony Robbins.

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I love him or hate.

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You know, who was popularized coaching in the last, I would say five,

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years, you know, whereas I didn't really tell my mom what I was doing

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when I started my business.

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Now, she sort of understands and she knows.

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And even when her friends ask her, like, what does your daughter do?

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She is.

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Actively saying, oh, she's a coach.

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And, and people actually understand what that means these days, which I

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think is a whole, whole new avenue.

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And I wanted to have a hub where we can discuss these things.

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And we've talked about not only the business of coaching, not only the

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industry as a whole, but also like how can we develop those coaching

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skills and have a place for that.

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So I'm excited to be bringing this to you and I'm excited to be sharing my.

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Thoughts and theories and experiences and case studies and knowledge

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around this coaching space.

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Because as much as I, you know, love the five huge coaches of the day.

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I do think that there is room for everyone to grow.

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There is room for every type of coach, whether it's business, you

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know, life mindset, something else that we haven't even discovered yet.

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I think that there is such a wealth of opportunity in this space.

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for everyone to rise up.

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I work primarily with women, so I want every single woman to be able to find,

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you know, the coach for HUD, that that will help her seek potential.

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I want it to be like going to the gym and having a personal trainer.

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Like I want everyone to have a coach because coaching has been the number

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one thing that has really moved my life forward that has really.

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Helped me have the best results.

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So I want the same thing for everyone.

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If this girl from, you know, the middle of Ukraine from the middle of nowhere

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can shed years of generational trauma can move mountains, travel the world and

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do really cool things with her time and her expertise, then anyone can write.

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And I think that coach.

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Has been a huge part of, of that.

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So, you know, I think when you understand that being a modern coach is bridging

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that gap between who you once were and who you have the potential to be.

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And you'll sit somewhere in the middle of those two things.

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It means that you are able to not only book those ideal soulmate client.

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No only, you know, have the relationship that you've always wanted with your

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partner, husband, wife, et cetera.

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Not only are you able to show up differently with your family

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because you'll have more energy, more, more life, more zesting.

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But also you can do things that affect your community.

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You know, for, for so many years, I kept saying, I just want to have impact.

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I want to have impact.

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I want to have impact, but I never really defined what that means.

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I never really told myself like, well, what does it look like to have impact?

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Is it enough to impact one person on Facebook today or isn't know.

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What does it actually look like in terms of, of mission?

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And I think the modern coach is really solid in what is the

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mission of her, of her business?

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Who is she trying to help?

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Who is she trying to impact?

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How many people does that?

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And she's a lot more specific in those definitions than I think a

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regular, run of the mill person is.

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and I think.

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Being, you know, a coach in this modern world means that you understand that

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it's not enough to just be offline.

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It's not enough to go to networking events.

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It's not enough to, only go to conferences.

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It's not enough to hand out leaflets being a modern coach means.

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Doing modern marketing.

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And I think that's something that people just don't really talk about.

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Like what does it actually take to be a booked out, fully happy

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thriving person in this world?

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Well, it requires effort, time and energy, and it requires you understanding

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how to position yourself online.

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And most people just don't know how to do.

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Most people think, well, I am a great coach and people should just know they

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should be able to pinpoint that I am the person that's going to help them best.

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They should just all be coming to me.

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And the reality of the modern world is, is that that's not the case.

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Best at coaching, but the worst that marketing yourself and in my experience,

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the best coaches are those that don't know how to talk about the fact that they're

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a great coach and that is just sad.

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And I want to make sure that we, we change the world so that those people are the

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ones that are getting to help the majority of the people that need them, you know?

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And I think a big part of that is, you know, when we get into messaging.

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So in a, in a, in my past life, I used to be a copywriter.

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I used to create funnels for people for different types of coaches

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from fibromyalgia to, I think we worked with a, fitness priest once.

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That was fun.

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That was a fun little niche.

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To just life coaching to a psychic medium, like all sorts of different.

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And the one thing that really struck me when I was doing that type of

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work was that no one really knew that messaging, no one could tell

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me like who they're helping and why.

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Right.

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And I think it goes back to that niching, nightmare that most coaches

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that ran with, they're like, well, I just still don't know who I'm

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helping and why I'm helping them.

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And it goes back to every time we're about to learn something with a client.

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It goes back to the niche question.

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It's like fundamental coaching.

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One-on-one.

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And I think that, you know, the, the shifting of the perspective

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is the modern coach knows that her niche is going to shift.

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She knows that it's going to, it's not going to be the same thing forever and

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ever, and she doesn't need it to be.

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It's okay for you to evolve.

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It's okay for you to not know the exact ideal client that you're

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going to help in the next two years.

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I want you to focus on who is the person that would benefit

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me right this very second.

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And how can I impact that person today instead of trying to map out this

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vision for the next 10 years, can we think about, okay, well, what are the

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skills that I have today that I can offer the people that need me the most.

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And can I just be okay with figuring out as I go along, I couldn't

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have told you five years ago, even 10 years ago that this is the

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podcast that I would be recording.

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Like it was just, it wasn't even in my remit of possibility, this is the

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topic that we would be discussing.

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But it is, and feels like my soul's work and maybe in the next few years

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it will evolve and I'm okay with that.

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I don't need to have, you know, the perfect vision

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for the next five, 10 years.

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What I need to do though, is impact the people that need me.

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What I need to do is show up to the people.

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That are listening and that are interested in what I have to say today.

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And it's okay for my messaging to evolve.

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And it's okay for your messaging to evolve too.

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And I think in this coaching space, we don't really talk enough about that,

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that people are going to have evolutions.

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You're not supposed to sit still in one place and that's okay.

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No one is expecting you to have it all figured out and no

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one is expecting you to have.

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You'll find, you know, your vision tomorrow.

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It's okay for it to be vague.

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It's okay for you to figure it out as you go along.

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And I think, you know, the final point that I want to make today

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is, is this, is that being a modern coach in this sea of saturation?

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Right?

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Sometimes it feels like there are so many people.

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We're trying to do what you, want to do.

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They want to just help people.

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They want to book clients.

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They want to have a comfortable, happy life.

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I think being a modern coach in, in many respects means that you don't have

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to have a 20 gazillion dollar vision.

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That doesn't have to be what you it's okay.

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If it is but it doesn't have to be your reality.

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You can have the type of life that you want to have if you want to just

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help 10 people every 90 days, or if you want to help 10 people a year.

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That's okay.

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No one wants you to be the next Marie Forleo.

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If that's not what you want to be.

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And I think we look at these, you know, coaching giants.

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If we look at, you know, I've been to UPW a few times, in my life.

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And it's okay if you want to be on stage like Tony roaring of the crowd

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and having, you know, that level of, of, I would say fame was what I

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would call it, but it's also okay.

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If you just want to have a practice, helping people that helps you cover your

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bills and helps you bring a secondary income into your life, it doesn't

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have to be this big, huge vision.

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And I want you to remember.

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Just because other people are, you know, bragging about the six-figure launches,

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yada yada yada 87% of business owners fail 87% of business owners close up

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shop and they, and they give up and that doesn't have to be your legacy.

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And I think the reason that 87% of people decide to close up the businesses

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and, and, and essentially stop what they're doing is because they're kidding

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themselves as to what they actually want.

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Lots of coaches just want to coach.

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And that is okay.

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You don't have to create a 20 product suite, right?

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You don't have to create a complex funnel.

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You don't have to do all of the things that the online

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gurus are telling you to do.

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If all you want to do is coach people into the next best version of themselves.

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It's not a requirement for you to be successful, to have a huge multi gazillion

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dollar business with 20 team members.

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And I wish that someone had said that to me, when I first started that, like, it's

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good for you to be ambitious and is great for you to have this vision, but also if

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you don't want to have a 20 person team, and if you don't want to own buildings,

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and if you don't want to have an office, and if you don't want to, you know, have.

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50 funnels running at one time.

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That's not a requirement for your success is not a requirement for you to be happy

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and healthy and have a balanced life.

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Because when I was overwhelmed and burnt out and just wanting a

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different level of freedom, but I still wanted to help people.

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Right.

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I convinced myself that I had to make it more complicated.

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I had to make it, you know, means something.

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And it was like hard work was a requirement.

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Right.

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I had to hustle in order for it to mean something.

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And I want you to know that you having a handful of calls every week.

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And helping those people that need your help in this very moment is

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enough for you to be successful.

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It's enough for you to be bringing in the money that you want to bring in.

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And I, and I wish that someone had said that to me.

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And I think, you know, as we go into what it means to be a modern coach,

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it's okay for you to just want to coach, like so many people convince

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you, otherwise they convince you have to have a product and you have

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to have this and you have to have.

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if you don't want that, then it's okay.

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If you don't then of course, like let's, let's go, like let's, let's create

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the coolest, let's create the launch.

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Let's let's do all the things, but if it's not something that

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you desire, then it's okay.

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And I think that so many of us convince ourselves that we want something

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because someone else has said that because we have watched a great webinar

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because we've done this or that on the.

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And I want you to know that that's not a requirement for your success.

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You can coach the people that you want to coach, and that can be.

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You can also launch 50 products and have $55 and have a big office

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and have a gazillion dollar vision.

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And that's also good and, and great and perfect for you.

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If that's where you see yourself, ultimately, you as a modern coach

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decide who you are, you decide what you want, you decide what that vision is

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for you, and then you act accordingly.

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And I think that lots of us don't want to decide for that looks

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like, and I'm here to tell you.

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It's okay.

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You can make a decision today and then decide otherwise tomorrow.

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And I think the biggest part of you choosing to be who you want to be is

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you deciding that it's okay for it to be unclear and it's okay for it to

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not be, you know, fully mapped out.

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But you knowing your key metrics, you knowing, what, what are the things that

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you need to measure in order to get.

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To the level of success that you want.

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And what does it look like for you to be successful?

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Right?

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Because only, you know, that maybe to you, it means covering your bills maybe to you.

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It means having a surplus of X amount in your bank account, maybe

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to you, it does mean having that big.

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Whatever it is to you.

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That's good enough, right?

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That is perfectly fine to have your own vision and being a modern coach

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to me means owning that vision and knowing that just because your best

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friend, Suzy wants to have FFT person, coach team does not mean that you

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need to do that to be successful and ultimately I think you get to choose to

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be whoever it is that you want to be.

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And the most freeing thing about being a modern coach is that everything is.

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Working out in your favor, everything is working for you

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when everything is available.

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Like every single reality that you could possibly want, whether it's having a

Alisa Kay: 00:21:35

six-figure funnel, whether it's having a team, whether it's having an office

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or whether it's just having more time to spend with your kids, all of that

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is in the remit of your possibility.

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Should you choose to take it?

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So.

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Again, welcome to this first episode of the modern coach.

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I'm really excited to unpack more of what it means to be a modern coach and really

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give you some actionable advice to help you create the reality that you want.