Ep #05: How to Sell When You Think Selling Is Spammy

Alisa Kay: 00:00:00

You're listening to the modern coach podcast.

Alisa Kay: 00:00:02

Episode number five, selling is spammy.

Alisa Kay: 00:00:05

Now let's get on the show.

Alisa Kay: 00:00:37

Welcome.

Alisa Kay: 00:00:38

Welcome.

Alisa Kay: 00:00:39

Okay, so today's episode is one about sales and I love, love, love,

Alisa Kay: 00:00:47

love, love talking about selling.

Alisa Kay: 00:00:51

I think that's because it's such a controversial topic in our industry.

Alisa Kay: 00:00:55

And we've sort of, we've touched upon that in previous episodes so far, but I think

Alisa Kay: 00:01:01

dedicating a whole episode about this and going deeper into our understanding

Alisa Kay: 00:01:05

of why, you know, setting a spelling of understanding where that thought.

Alisa Kay: 00:01:11

Came from, and essentially how to start see selling in a different light is

Alisa Kay: 00:01:16

so, so, so important because so many people think that, you know, they have

Alisa Kay: 00:01:22

a money mindset issue that, if only that money candle worked, if only.

Alisa Kay: 00:01:28

Tap on all of that hidden, you know, childhood beliefs, if only their

Alisa Kay: 00:01:32

mum, didn't say this, this and this.

Alisa Kay: 00:01:34

If only that dad wasn't such a Dick, if only if only if only.

Alisa Kay: 00:01:39

And I think that a lot of us mistake, you know, our quote-unquote

Alisa Kay: 00:01:44

and money mindset issues, too.

Alisa Kay: 00:01:46

The, the fear that we have around setting to the fear that we have around

Alisa Kay: 00:01:51

our offer being worthy of investment.

Alisa Kay: 00:01:55

And I think that that is a very important distinction because so many coaches

Alisa Kay: 00:01:59

fall into this trap of thinking that.

Alisa Kay: 00:02:02

Alpha is exactly and directly linked to the intrinsic value as a person.

Alisa Kay: 00:02:09

So I think that all of this and a few other points make.

Alisa Kay: 00:02:13

This industry myth, the selling a spammy, and how many of us get,

Alisa Kay: 00:02:17

you know, 10 plus DMS every single day over another pitch, right?

Alisa Kay: 00:02:21

A cold DM pitch.

Alisa Kay: 00:02:22

There's nothing worse.

Alisa Kay: 00:02:23

Like nothing worse than seeing like that.

Alisa Kay: 00:02:27

Hey girl, can I give you an opportunity?

Alisa Kay: 00:02:30

Uh, no, you can't go away.

Alisa Kay: 00:02:32

Right.

Alisa Kay: 00:02:33

And I think so many of us are.

Alisa Kay: 00:02:34

Scared of being, that coach, the person that is DM-ing people cold, the person

Alisa Kay: 00:02:40

that is just like, ah, just being so, so dickish about their approach to selling.

Alisa Kay: 00:02:46

And it doesn't mean that everyone in the world is a terrible sales person.

Alisa Kay: 00:02:49

And it does not mean that you need to be one of those people, right.

Alisa Kay: 00:02:53

It just means that there are, you know, that there are people in this world who

Alisa Kay: 00:02:58

didn't understand how to sell properly.

Alisa Kay: 00:03:01

That does not mean that you have to be one.

Alisa Kay: 00:03:03

All right.

Alisa Kay: 00:03:04

So let's take it back a notch.

Alisa Kay: 00:03:05

When we talk about selling, I think a lot of the time we are under this

Alisa Kay: 00:03:09

misconception that what we have to offer the world is our value as a

Alisa Kay: 00:03:14

person, our value as a coach and I fully firmly, 1000% believe that you,

Alisa Kay: 00:03:21

as a person have unlimited value, your offer is valued at whatever it's

Alisa Kay: 00:03:27

valued at, and it has nothing to do.

Alisa Kay: 00:03:29

With you as a person, it has nothing to do with you as an expert.

Alisa Kay: 00:03:34

And I think that sometimes we, forget that, you know, just because someone

Alisa Kay: 00:03:37

said no to your coaching package, it just means that you either haven't

Alisa Kay: 00:03:41

articulated the offer properly.

Alisa Kay: 00:03:43

You haven't articulated everything that is in there.

Alisa Kay: 00:03:46

Everything that is worth everything.

Alisa Kay: 00:03:48

Going to get them after they've done your process system, whatever, or it's

Alisa Kay: 00:03:52

just not the right offer for that person.

Alisa Kay: 00:03:54

Or, you know, there is a whole other myriad of things that could be happening.

Alisa Kay: 00:03:58

But in my experience, it's one of those two things, they've either

Alisa Kay: 00:04:01

not seen the value in it because you haven't articulated it.

Alisa Kay: 00:04:04

Oh, it's just not the right offer for them.

Alisa Kay: 00:04:06

And that's okay too.

Alisa Kay: 00:04:07

Just means that they're not your soulmate client.

Alisa Kay: 00:04:10

Whereas I think we do as, as the coaches, as we internalize every single

Alisa Kay: 00:04:14

no, when we make it mean that we are a terrible human who will never sell

Alisa Kay: 00:04:18

anything again, because this one person has said no, and that's just not true.

Alisa Kay: 00:04:23

That that feels ridiculous even saying.

Alisa Kay: 00:04:26

And I think that.

Alisa Kay: 00:04:27

A lot of us internalize every single, no, and it just triggers so much rejection

Alisa Kay: 00:04:33

and us, and it triggers so many buttons.

Alisa Kay: 00:04:35

And, you know, I think that it's such a fascinating thing because I love to sell.

Alisa Kay: 00:04:39

I've always loved to sell.

Alisa Kay: 00:04:40

I've always loved to make money under, do anything.

Alisa Kay: 00:04:42

There's nothing wrong with that.

Alisa Kay: 00:04:44

Like I like to have options and I think money gives you options and

Alisa Kay: 00:04:47

there is absolutely nothing that I think is bad, wrong or evil about this.

Alisa Kay: 00:04:52

Whereas I think a lot of people have been told that like making money

Alisa Kay: 00:04:55

is bad and it's this and it's that.

Alisa Kay: 00:04:57

And I think, you know, there are so many different cycles that we can be in.

Alisa Kay: 00:05:01

When we think about setting, I think a lot of people think, well,

Alisa Kay: 00:05:04

I just have a money mindset issue.

Alisa Kay: 00:05:05

I just said, you know, if only I could sell this thing and feel confident

Alisa Kay: 00:05:08

doing it, don't get me wrong.

Alisa Kay: 00:05:09

No one likes rejection, but that doesn't mean that it should stop you from selling

Alisa Kay: 00:05:14

your services, selling your, your offer,

Alisa Kay: 00:05:17

It's not that you're not a badass and it's not that people shouldn't

Alisa Kay: 00:05:20

say yes to working with you.

Alisa Kay: 00:05:22

Of course they will.

Alisa Kay: 00:05:23

But I think if everyone is saying yes to working with you, then there

Alisa Kay: 00:05:26

should be alarm bells going off.

Alisa Kay: 00:05:28

If everyone is saying yes, then it means one of two things,

Alisa Kay: 00:05:32

your offer is either too low.

Alisa Kay: 00:05:34

And then the investment is too low it's in terms of working with you or like

Alisa Kay: 00:05:39

something else has gone wrong, I am never.

Alisa Kay: 00:05:43

A super successful person where every single person has said yes to working

Alisa Kay: 00:05:47

with them and like, we talked about Tony Robbins a few episodes ago,

Alisa Kay: 00:05:51

and whenever I go to UPW or any of the Tony event for that matter, it's

Alisa Kay: 00:05:56

really fascinating watching him sell.

Alisa Kay: 00:05:58

Like, if you've ever been to any Tiara event, you know, that there is a lot

Alisa Kay: 00:06:01

of selling that goes on and I love it.

Alisa Kay: 00:06:03

I love watching him sell.

Alisa Kay: 00:06:05

And every single event that I go to, whether it's, you know, a Tony

Alisa Kay: 00:06:09

event or whether it's a different event from a different entrepreneur.

Alisa Kay: 00:06:13

My favorite part is watching the pitch because seeing the pitch in action

Alisa Kay: 00:06:19

and seeing the ways that people put those words together and seeing how

Alisa Kay: 00:06:23

they perform at the highest level, and then making that offer with.

Alisa Kay: 00:06:28

Just absolute certainty.

Alisa Kay: 00:06:30

Absolute clarity is one of my favorite things.

Alisa Kay: 00:06:32

It's like the height of marketing in my opinion, is watching that pitch.

Alisa Kay: 00:06:36

And I think that in those moments is when we see how much of a badass a

Alisa Kay: 00:06:41

person is, because if like it's even scary to me today to think about,

Alisa Kay: 00:06:45

okay, if I have a thousand people in an audience and me making the pitch from

Alisa Kay: 00:06:49

stage, like that's still a terrifying, thoughtful, And I think there are going

Alisa Kay: 00:06:53

to be levels no matter where you're at in your coaching can Rhea where it is

Alisa Kay: 00:06:58

going to feel scary, making that offer.

Alisa Kay: 00:07:00

And it is going to feel like uncomfortable and it is going to

Alisa Kay: 00:07:02

feel a little bit like rejection.

Alisa Kay: 00:07:04

and he's going to be emotionally draining and that's okay.

Alisa Kay: 00:07:07

It just means that your body's not used to, stretching those muscles.

Alisa Kay: 00:07:10

It's not.

Alisa Kay: 00:07:11

To asking for the sale.

Alisa Kay: 00:07:13

And I think that, that's what you're doing.

Alisa Kay: 00:07:15

You're asking, you're not telling people you're not

Alisa Kay: 00:07:16

forcing people to invest in you.

Alisa Kay: 00:07:18

And I think this is something that we always forget.

Alisa Kay: 00:07:20

Like I'm not in the business of convincing people to pay me.

Alisa Kay: 00:07:23

I never have been, I never will be.

Alisa Kay: 00:07:25

In fact, like I prefer the, well, here's what I have for you.

Alisa Kay: 00:07:28

If that's of interest, let me know.

Alisa Kay: 00:07:30

That's all it has to be.

Alisa Kay: 00:07:31

It doesn't have to be any more complicated than that.

Alisa Kay: 00:07:34

Whereas I think a lot of people come at it from.

Alisa Kay: 00:07:36

Pushy energy of like, I have to convince you I'm desperate.

Alisa Kay: 00:07:39

And therefore I have to desperately convince you to say yes to me.

Alisa Kay: 00:07:43

And I always find that fascinating that you can smell desperation on people,

Alisa Kay: 00:07:47

even, even without knowing whether they, you know, like even without

Alisa Kay: 00:07:50

knowing what's going on in there.

Alisa Kay: 00:07:52

You can see the post on Facebook, that reek of desperation, you can see the

Alisa Kay: 00:07:57

posts on Facebook that recall uncertainty.

Alisa Kay: 00:07:59

And I think you can probably sense from mentors that you've spoke to in

Alisa Kay: 00:08:03

the past where someone is desperate there's just something off about.

Alisa Kay: 00:08:07

And I think that's an interesting thing too, and examine as well.

Alisa Kay: 00:08:10

Like what is the energy that you're bringing to the conversations and

Alisa Kay: 00:08:13

what is your energy around selling?

Alisa Kay: 00:08:15

Do you like being sold to, do you like watching people sell?

Alisa Kay: 00:08:19

Do you enjoy watching pitches?

Alisa Kay: 00:08:21

Are you the person that skips, you know, turns off a webinar when the pitch comes,

Alisa Kay: 00:08:25

because you're like, ah, fuck this shit.

Alisa Kay: 00:08:27

I've heard it all before.

Alisa Kay: 00:08:28

Or are you the person that's fascinated?

Alisa Kay: 00:08:30

Are you the person that's like, oh, I could learn something from.

Alisa Kay: 00:08:32

This girl from this guy, are you the person who is like, this is fascinating.

Alisa Kay: 00:08:37

Like, let's see psychology at work.

Alisa Kay: 00:08:39

Cause I think that's the biggest distinction that I see between

Alisa Kay: 00:08:42

coaches is like, even at events specifically at events, if you're

Alisa Kay: 00:08:45

like, oh, this again, fucking pitch.

Alisa Kay: 00:08:48

Whereas I'm sat there being like, let me take up some notes.

Alisa Kay: 00:08:50

Like what's the language that they're using?

Alisa Kay: 00:08:53

Like, yes.

Alisa Kay: 00:08:54

Just show me how you like to sell.

Alisa Kay: 00:08:56

It's one of my favorite bits ever.

Alisa Kay: 00:08:58

Because I don't believe that selling a spammy because I can see that,

Alisa Kay: 00:09:02

you know, the people that say yes to certain offers their lives will

Alisa Kay: 00:09:05

be changed because they've put their money where their mouth is.

Alisa Kay: 00:09:08

And I think this is something that we forget that the transformation comes

Alisa Kay: 00:09:12

with a transaction that's not a saying that I've necessarily come up with.

Alisa Kay: 00:09:16

one of my mentors, his name's James Wedmore.

Alisa Kay: 00:09:18

He says this, the transformation comes with the transaction.

Alisa Kay: 00:09:21

And I love that.

Alisa Kay: 00:09:22

I love that saying, because it's so, so true.

Alisa Kay: 00:09:26

How many times have you thought about doing something in your business and

Alisa Kay: 00:09:30

it was until you invested money and put your money where your mouth is

Alisa Kay: 00:09:35

when you sold the transformation?

Alisa Kay: 00:09:37

I know that it's nine times out of 10 for me.

Alisa Kay: 00:09:40

That's when it happens.

Alisa Kay: 00:09:41

That's where the true change comes to be.

Alisa Kay: 00:09:45

And I think that we, we undersell ourselves.

Alisa Kay: 00:09:48

We forget that part of being a business owner means selling

Alisa Kay: 00:09:55

means asking for money.

Alisa Kay: 00:09:57

If you do not have money in your business, if you don't have money in your bank

Alisa Kay: 00:10:01

account to sustain your business, if you don't have the systems and the

Alisa Kay: 00:10:04

strategies in place to have a healthy blood flow, AKA money in your business,

Alisa Kay: 00:10:11

then you do not have a business.

Alisa Kay: 00:10:12

You have a very expensive hobby.

Alisa Kay: 00:10:14

And I think of so many coaches.

Alisa Kay: 00:10:16

To this trap where they just, they sort of Bumble along like

Alisa Kay: 00:10:20

LA you will make money someday.

Alisa Kay: 00:10:22

And no, I don't know how much money I've made this month and

Alisa Kay: 00:10:25

I'm not even looking at it.

Alisa Kay: 00:10:27

And I'm like, do we not think that your complicated relationship with

Alisa Kay: 00:10:30

money is directly a reflection of how you are managing it in your business?

Alisa Kay: 00:10:36

If you have no clue as to how many, you know, potential people you

Alisa Kay: 00:10:39

have in your business and how many potential sales you could be making,

Alisa Kay: 00:10:44

and you don't know, you don't know.

Alisa Kay: 00:10:45

And you don't know anything about anything in terms of money.

Alisa Kay: 00:10:48

Like you're avoiding looking at it.

Alisa Kay: 00:10:50

That is not a money mindset problem.

Alisa Kay: 00:10:52

That's a, you don't have a plan and strategy in place.

Alisa Kay: 00:10:56

Like you don't need another money mindset course to tell you that I think

Alisa Kay: 00:11:00

the best money mindset, quote, unquote, advice I got from, from a money mentor

Alisa Kay: 00:11:04

was this like, have you actually, when was the last time you looked at your

Alisa Kay: 00:11:08

money, do you have a money day in place?

Alisa Kay: 00:11:10

These are really, really simple things that you.

Alisa Kay: 00:11:12

Implement right.

Alisa Kay: 00:11:13

Without doing tapping on it or without, you know, doing

Alisa Kay: 00:11:17

Reiki or healing or whatever.

Alisa Kay: 00:11:19

Like I think a lot of us just are not taught to properly manage our money.

Alisa Kay: 00:11:24

Then we're not taught to think about these things and therefore,

Alisa Kay: 00:11:28

Things that are opposite.

Alisa Kay: 00:11:29

We're talking things like selling a spammy and oh my God.

Alisa Kay: 00:11:32

Look at that used car salesman, yada, yada, yada, yet your dad bought

Alisa Kay: 00:11:35

the used car salesman's car, right?

Alisa Kay: 00:11:37

Your mom bought the magazine.

Alisa Kay: 00:11:39

Your mom bought the makeup that made her feel a certain way.

Alisa Kay: 00:11:43

Right?

Alisa Kay: 00:11:43

We might say nasty things about people who've sold to us, but we're still using

Alisa Kay: 00:11:47

the products and we enjoy the benefits.

Alisa Kay: 00:11:50

So it's like, well, is it.

Alisa Kay: 00:11:51

Used car salesman or actually, is that a useful profession that lots

Alisa Kay: 00:11:56

of people have benefited from?

Alisa Kay: 00:11:57

Look, there are always going to be bad guys in every single industry.

Alisa Kay: 00:12:00

And I think one of the ways to start to reframe your relationship with selling.

Alisa Kay: 00:12:06

It's to think about it like this, like selling is of service.

Alisa Kay: 00:12:09

If I'm giving someone the opportunity to invest in walking with me, I am

Alisa Kay: 00:12:12

doing them a favor because I know for a fact that whenever my clients invest

Alisa Kay: 00:12:17

in walking with me, the lives change, whether that's due to the bank account,

Alisa Kay: 00:12:21

rising, hopefully every single time.

Alisa Kay: 00:12:24

Or whether that's due to their relationship with that partner being

Alisa Kay: 00:12:27

better, the relationship with the kids, the relationship with time, like

Alisa Kay: 00:12:30

some of my clients make less money, but they have so much better balance

Alisa Kay: 00:12:34

in their lives that they don't care, then they don't care about the money.

Alisa Kay: 00:12:37

Right.

Alisa Kay: 00:12:37

Because they have all the things that they've always been craving.

Alisa Kay: 00:12:41

And I think, you know, every single business is going to be different.

Alisa Kay: 00:12:43

That doesn't mean that you as a coach, particularly if you're

Alisa Kay: 00:12:47

in the business space, right.

Alisa Kay: 00:12:49

Some of my clients, as I said, Like double their revenue and that's great.

Alisa Kay: 00:12:53

Some of them don't, that's also fine.

Alisa Kay: 00:12:56

My job as a coach is to give people the blueprint to help them see things

Alisa Kay: 00:13:00

differently and it's to guide them onto whatever the next best path is.

Alisa Kay: 00:13:06

I can't do that.

Alisa Kay: 00:13:07

If people are not paying me for my expertise, I can't do that if

Alisa Kay: 00:13:11

people are not investing themselves because they're not committed.

Alisa Kay: 00:13:16

And I think, this industry perpetuates bartering, it perpetuates

Alisa Kay: 00:13:20

doing favors for each other.

Alisa Kay: 00:13:22

It perpetuates, essentially giving your services away for free and like

Alisa Kay: 00:13:27

get ready, buckle up because this is going to blow your freaking mind.

Alisa Kay: 00:13:31

I think bartering is the worst thing you could possibly ever, ever do in your life.

Alisa Kay: 00:13:36

Bartering is like the root of all coaching evil as far as I'm concerned.

Alisa Kay: 00:13:41

And I want every single person in the planet on the planet to stop

Alisa Kay: 00:13:44

bartering their coaching services, to stop doing free coaching for

Alisa Kay: 00:13:49

people who are not committed.

Alisa Kay: 00:13:52

If you have not invested, you have not committed.

Alisa Kay: 00:13:55

And there are obviously exceptions to every single rule and I'm, don't like to

Alisa Kay: 00:13:59

talk in absolutes because I don't think that the only thing is really absolute.

Alisa Kay: 00:14:02

But ultimately, if you want to be making the most amount of impact,

Alisa Kay: 00:14:06

someone needs to be committed.

Alisa Kay: 00:14:07

Someone needs to be committed to getting the transformation.

Alisa Kay: 00:14:11

One of the best ways that we have been old trained from a very young age to

Alisa Kay: 00:14:15

be committed is to put money behind it.

Alisa Kay: 00:14:17

So, if you're not willing to invest in yourself, how can you ever be

Alisa Kay: 00:14:21

expecting people to invest in you?

Alisa Kay: 00:14:23

If you're not willing to examine how you've used selling?

Alisa Kay: 00:14:30

Are you really likely to attract those ideals for my people who are happy to

Alisa Kay: 00:14:34

be sold to, if you're not willing to look, how, what are your money habits

Alisa Kay: 00:14:39

and how do you spend your money?

Alisa Kay: 00:14:42

Do you would not think that you're going to attract very much the same

Alisa Kay: 00:14:45

types of people into your business?

Alisa Kay: 00:14:47

Like one of the best, I think things that ever happened to me was working

Alisa Kay: 00:14:50

in the tutoring space because I could just see the level of about.

Alisa Kay: 00:14:54

So these very, very, very wealthy people, like people who have more money

Alisa Kay: 00:14:58

than they know what to do with had, and it was such a great experience

Alisa Kay: 00:15:02

for me at a young age to see that like the martyrdom was not required.

Alisa Kay: 00:15:07

Like people were spending more money on like one fork

Alisa Kay: 00:15:10

than I have made in my entire.

Alisa Kay: 00:15:14

And isn't that really cool.

Alisa Kay: 00:15:16

Isn't that it's not really fascinating that there is a business that makes these

Alisa Kay: 00:15:19

super expensive folks, the number one.

Alisa Kay: 00:15:22

And isn't it fascinating that there are people in the world that are

Alisa Kay: 00:15:25

willing to buy them and isn't it fascinating, but there is this

Alisa Kay: 00:15:28

divide and isn't it fascinating?

Alisa Kay: 00:15:30

Like, like how are you approaching that situation?

Alisa Kay: 00:15:33

When I said that, did it trigger something in you?

Alisa Kay: 00:15:35

And did you say to yourself, like a fucker's like, yes, How

Alisa Kay: 00:15:39

unfair is that, or where you coming from the same place as me.

Alisa Kay: 00:15:42

Like, that's really fascinating.

Alisa Kay: 00:15:44

And I'm interested in finding out more.

Alisa Kay: 00:15:46

Cause I think that, we convince ourselves that we have these money

Alisa Kay: 00:15:49

mindset issues and a lot of the time it's a strategy problem.

Alisa Kay: 00:15:52

And particularly when it comes to selling, right.

Alisa Kay: 00:15:56

I do think that it is a mindset game.

Alisa Kay: 00:15:58

And I do think that, A lot of the things that we think our money mindset issue

Alisa Kay: 00:16:02

on, not an, a lot of the stuff that we think is just a strategy problem,

Alisa Kay: 00:16:05

particularly when it comes to sales, like, well, can you help me out?

Alisa Kay: 00:16:08

Like a lot of people say this to me, Elisa, can you help me

Alisa Kay: 00:16:12

sell in a way that isn't salesy?

Alisa Kay: 00:16:14

Can you help me come out of my shell?

Alisa Kay: 00:16:16

Can you help me create a marketing system?

Alisa Kay: 00:16:19

And I hate to break it to you, but whether it's a webinar

Alisa Kay: 00:16:21

or a launch, a phone call, a.

Alisa Kay: 00:16:23

Song that you sing to your potential clients.

Alisa Kay: 00:16:26

It all leads to the sale like you as a business owner, and I

Alisa Kay: 00:16:30

need to be comfortable selling.

Alisa Kay: 00:16:33

Otherwise you will not have a sustain and happy, healthy

Alisa Kay: 00:16:37

business sales as part of business.

Alisa Kay: 00:16:39

And let's just get comfortable with owning the fact that you

Alisa Kay: 00:16:43

couldn't monetize anything.

Alisa Kay: 00:16:44

And let's get comfortable with the fact that, you know, we live

Alisa Kay: 00:16:47

in a world where people make more money selling their used underwear.

Alisa Kay: 00:16:51

Then you know, a professional doctor who's had 20 years of training.

Alisa Kay: 00:16:57

that's a fact of life and you can either choose to see that as

Alisa Kay: 00:17:02

evil and spammy, we can choose to pay attention to that as that.

Alisa Kay: 00:17:05

Oh, well, where, where is the opportunity that I'm missing?

Alisa Kay: 00:17:08

That doesn't mean that you now have to sell your dirty underwear?

Alisa Kay: 00:17:11

It just means that like people have monetized.

Alisa Kay: 00:17:14

We had shipped before.

Alisa Kay: 00:17:16

Can you not be making more money as the coach?

Alisa Kay: 00:17:18

Of course you can, right.

Alisa Kay: 00:17:19

We can all be making more money in doing, you know, the genius things that we want

Alisa Kay: 00:17:23

to do, but, and it doesn't mean that it's spammy to do that or want to do that.

Alisa Kay: 00:17:29

It just means that you haven't learned the skills yet to be able

Alisa Kay: 00:17:32

to present that to your audience in a way that feels good to you.

Alisa Kay: 00:17:36

Right.

Alisa Kay: 00:17:36

So, therefore I think that.

Alisa Kay: 00:17:38

The myth, that's selling a spammy that it's bad that it's this, that it's,

Alisa Kay: 00:17:43

that we want to pay attention to that.

Alisa Kay: 00:17:45

And we want to just examine where is our mindset when it comes to, thinking

Alisa Kay: 00:17:50

about sales and how can we start to make those moves to make it less.

Alisa Kay: 00:17:57

So like, you know, in one of my programs, we have sales call

Alisa Kay: 00:18:00

training and we literally, you know, like mastermind and practice.

Alisa Kay: 00:18:05

Asking for the sale, you know, with my one-to-one clients, we

Alisa Kay: 00:18:09

talk about sales and we talk about like their earliest experiences.

Alisa Kay: 00:18:13

And we talk about what's the mindset we tap.

Alisa Kay: 00:18:15

We do EFT tapping on, not feeling a certain way about sales.

Alisa Kay: 00:18:19

There are so many great resources out there that will help

Alisa Kay: 00:18:21

you really, uncover and see.

Alisa Kay: 00:18:26

What are the things that are holding you back from really being who you need to be.

Alisa Kay: 00:18:31

And one of those things, one of the most pivotal key things, which is why we're

Alisa Kay: 00:18:35

talking about it today is owning your badassery and understanding that your work

Alisa Kay: 00:18:41

changes lives and that, you know, asking for the sale is doing a disservice to

Alisa Kay: 00:18:46

the other person who needs you right now.

Alisa Kay: 00:18:48

You not being sure about your own expertise and you sort of.

Alisa Kay: 00:18:53

Oh, arming an Aring and sort of like meandering around the problem

Alisa Kay: 00:18:57

that you solve versus just saying to people, I help you do this.

Alisa Kay: 00:19:01

And you're an idiot.

Alisa Kay: 00:19:01

If you don't invest in me.

Alisa Kay: 00:19:03

And I say this to clients all the time and they laugh and they're like, you can't

Alisa Kay: 00:19:06

really feel that way, but I really do.

Alisa Kay: 00:19:08

I feel that if you are not willing to invest in working with me, you're an idiot

Alisa Kay: 00:19:13

because I make people's lives better.

Alisa Kay: 00:19:16

And I know for a fact that you do too, so why wouldn't.

Alisa Kay: 00:19:20

My clients want to pay me.

Alisa Kay: 00:19:22

Why wouldn't that be the payment that they are most excited

Alisa Kay: 00:19:25

to make every single month?

Alisa Kay: 00:19:26

Why wouldn't they be ecstatic that I'm giving them the opportunity to invest

Alisa Kay: 00:19:32

in themselves every single month?

Alisa Kay: 00:19:33

I know for a fact that when I've committed to coaching with coaches

Alisa Kay: 00:19:37

and it's stretched me to my limit, I've had to figure it out.

Alisa Kay: 00:19:40

That's one way of doing things.

Alisa Kay: 00:19:42

It's not necessarily how I would record.

Alisa Kay: 00:19:44

Doing things today, but that was one of the ways that I up-leveled.

Alisa Kay: 00:19:47

Right.

Alisa Kay: 00:19:48

So you can play around with how you're viewing money and how you're

Alisa Kay: 00:19:51

viewing sales and you couldn't make decisions accordingly.

Alisa Kay: 00:19:54

It can feel really light and easy and breezy and like, Ooh, I've paid that.

Alisa Kay: 00:19:58

And it's, you know, and it's taken care of it can feel like a, oh, that's a stretch.

Alisa Kay: 00:20:02

That's gonna push me out with my company.

Alisa Kay: 00:20:04

We can feel like a 20 million other different ways for me though,

Alisa Kay: 00:20:09

paying attention to how I was viewing sales and paying attention

Alisa Kay: 00:20:13

to how I was making my payments.

Alisa Kay: 00:20:14

And from which position was I'm making my decisions was I making my decisions based

Alisa Kay: 00:20:19

on the future where I wasn't making more money and I wasn't going to be successful.

Alisa Kay: 00:20:24

And I wasn't going to do the things that I wanted to do all was I making decisions

Alisa Kay: 00:20:28

based on the future of anything as possible, I'm going to be a badass coach.

Alisa Kay: 00:20:33

This is meant for me.

Alisa Kay: 00:20:34

Sales is of high service and ma and worthy of massive compensation

Alisa Kay: 00:20:38

is another affirmation that.

Alisa Kay: 00:20:40

Um, and that my coaching changes lives.

Alisa Kay: 00:20:43

Am I making decisions from that place?

Alisa Kay: 00:20:44

Because those two different points of very, very different energy and

Alisa Kay: 00:20:48

very, very different perspectives to lead your business from.

Alisa Kay: 00:20:54

And here is the truth.

Alisa Kay: 00:20:55

If you do not view sales as fun, easy and breezy, if you don't view

Alisa Kay: 00:21:00

sales as something that just happens in your business, you will never

Alisa Kay: 00:21:05

ever become a successful coach.

Alisa Kay: 00:21:07

I have never met a successful business person who didn't love

Alisa Kay: 00:21:11

to sell or who didn't love to have money in the business account.

Alisa Kay: 00:21:16

Money is one of those things that makes everything run.

Alisa Kay: 00:21:20

And no, it does not solve all of the world's problems, but it's

Alisa Kay: 00:21:23

pretty good to have options.

Alisa Kay: 00:21:25

If you are not willing to look at that relationship with money and to look

Alisa Kay: 00:21:29

at your relationship with selling, then we have to talk my friend because

Alisa Kay: 00:21:34

your business deserves to have.

Alisa Kay: 00:21:37

Enough money to be able to run and sustain itself.

Alisa Kay: 00:21:41

And while you're kidding yourself about it's the funnel, it's

Alisa Kay: 00:21:44

the, this is the lead magnet.

Alisa Kay: 00:21:45

I need to do a launch.

Alisa Kay: 00:21:47

I need to do invest in this blah, blah, blah, blah, blah.

Alisa Kay: 00:21:49

And you're not putting sales.

Alisa Kay: 00:21:50

at the forefront of your coaching business, you're doing

Alisa Kay: 00:21:53

yourself, your clients and your future clients, a disservice.

Alisa Kay: 00:21:57

So I hope you loved this episode.

Alisa Kay: 00:22:00

I hope that you have a look at your relationship with selling,

Alisa Kay: 00:22:03

and I hope that you come over into my Instagram DMS and tell me.

Alisa Kay: 00:22:09

What exactly are you selling right now?

Alisa Kay: 00:22:12

What is your relationship with sales been like?

Alisa Kay: 00:22:15

And what has this episode brought up for you?

Alisa Kay: 00:22:18

I would love to know I'm into Lisa Kay coaching.

Alisa Kay: 00:22:21

and I'll speak to you in my DMS, but for now, I'll speak