Episode 8
Ep #08: Is Your Offer Not Converting? Here Are 3 Ways to Fix it
In this episode, I’ll be breaking down the main ingredients you need to create a “Freedom Offer.” A freedom offer is one that has a very specific process, outcome, and one you can scale. That means that building a bunch of different offers all at once isn’t going to work for you.
When we look at offer creation, we need to get much more specific.
- What is the tangible result they will have from working with you?
- How much money are they missing out on by not getting that result? What is your offer worth, and what’s the consequence of letting your clients stay where they are?
- What’s the name of the offer, and can we make it very specific and outcome-oriented?
The marketing never stops. Even after someone has signed with you, you still need to re-enroll them in the vision to make sure they get everything they can out of your work together.
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Music credit: “Ready, Steady, Go!” and “Free Radical” By Gyom
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Transcript
You are listening to the modern coach podcast, episode number eight, where we're
Speaker:going to talk about your furrydom offer.
Speaker:Let's start the show.
Speaker:Welcome to this author episode.
Speaker:I was so jazzed to be breaking down with you, how I see offer
Speaker:creation and specifically the main ingredients that you need to have.
Speaker:Freedom offer AKA one that is able to not only gather a high price tag to give
Speaker:you the freedom that you want and to give you the space that you need to have to
Speaker:dedicate your time, effort, and energy adequately to each one of your clients,
Speaker:but also one that you can actually start to scale as you grow, as you move,
Speaker:as you develop your coaching skills.
Speaker:So what do I mean by.
Speaker:Afraid of offer as one west.
Speaker:You can do it in many different ways.
Speaker:You can do it as a done-for-you situation.
Speaker:You can do it as a done with you situation.
Speaker:You can do it as a group situation.
Speaker:You can do it as a passive situation, and bypass the, as in, I mean, you
Speaker:record videos and then you sell them over and over and over again.
Speaker:from, you know, different capacities, there is so many different ways to
Speaker:make an awful passive, but that is the way that I like to explain it for me.
Speaker:Your freedom offer is one that has a very specific process is one that has a
Speaker:very specific outcome at the end of it.
Speaker:And is one that you can scale in terms of not only can you scale
Speaker:monetarily, but you can scale your time.
Speaker:As in, you can spend a lot of time with people doing it, or you can
Speaker:spend no time with people doing it.
Speaker:It's an offer that gives you flexibility.
Speaker:And in fact, most businesses that have reached The seven figure
Speaker:mark, particularly the launches that I've worked on in the past.
Speaker:The one thing that is very, very clear it's that the offer is the same as
Speaker:the business grows like the people in the mastermind of the passive product
Speaker:still ultimately want the same outcome of whatever the positive product is.
Speaker:So I think when you start to get that, that most successful
Speaker:business owners scale.
Speaker:Their offer because they're focused on selling one thing and they're
Speaker:sending one outcome to a different type of client over and over again.
Speaker:That's one way of looking at it for me as a coach, what I
Speaker:really wanted was the freedom.
Speaker:I wanted to be able to get on a plane anytime I wanted and
Speaker:take, you know, what we call off.
Speaker:So I knew that I wanted to essentially have a high ticket item.
Speaker:That I could sell to begin with so that I could develop it so that I
Speaker:could spend that time helping people.
Speaker:Because for me, the more time a client has with me, the more
Speaker:likely they will be successful.
Speaker:This is just being the truth for, for many, many years.
Speaker:Like I know that with the kids that I used to choose.
Speaker:The more time the kid would have with me, the more likely they were to succeed
Speaker:the first time they took an exam.
Speaker:And, you know, this proved to be consistently true as the business grew.
Speaker:And I think it's the same with my coaching clients.
Speaker:The more I spend time with them, the more VIP days we have, the more hours
Speaker:they spend with me, the more questions they ask, the more successful they
Speaker:will be because they have me in, in the back pocket as their support system.
Speaker:So for me, when I'm thinking about the freedom offer, and I'm thinking
Speaker:about starting to create one, I always start with a high ticket item
Speaker:because it makes the most sense.
Speaker:It has the most likelihood of a success if I'm intimately involved with the process
Speaker:with whatever it is that I'm teaching.
Speaker:So when we think about the freedom offer, it doesn't have to be a high
Speaker:ticket item if you don't want it to be.
Speaker:I want you to think about, can it be high ticket at the beginning?
Speaker:Can I actually start to offer it up?
Speaker:And, you know, even, even thinking about the different things that
Speaker:I've invested in, in the past, a lot of them, you know, a lot of the
Speaker:introductory offers that I would have bought from that person or a lot of the
Speaker:stuff that I would have seen online, it's all a facet of the same thing.
Speaker:If you start thinking about your freedom offer in that way, it's a lot easier for
Speaker:you to reconcile and it's a lot easier for you to then grow your business.
Speaker:What most people do is they build a hundred different offers and
Speaker:then they're like, oh, am I good?
Speaker:Why am I not successful?
Speaker:Well, probably because you are trying to build a hundred
Speaker:different buildings at once.
Speaker:The way that I like to explain to my people is this.
Speaker:You are on island.
Speaker:That is on fire island day is on fire it's shit.
Speaker:No one likes to be on a fire island and you, uh, a pilot of a plane.
Speaker:Your plane is your offer.
Speaker:You have customers that can choose between your plane.
Speaker:They can choose between sozan so's plane.
Speaker:They can go onto Virgin.
Speaker:They can go onto Delta.
Speaker:They can go on to whatever the Emirates, right.
Speaker:They can pick any airline.
Speaker:Based on wherever it is flying.
Speaker:Right?
Speaker:So you need to convince your clients that in order to get to island B
Speaker:as in the island where everything is sexy, everything is dreamy.
Speaker:Everything is working great.
Speaker:They need to get onto your specific plane.
Speaker:The reality is to get from island to island B, there are 101 different planes.
Speaker:And if you are trying to pilot all of them, Johnson's audio
Speaker:and I'm making it to the island.
Speaker:So when we promise things like, well, you'll have freedom on my island.
Speaker:You'll have magic.
Speaker:You'll figure out your purpose.
Speaker:Like those things are not specifically.
Speaker:Well, we want to say to people is like, Hey, you're an island day.
Speaker:That is on fire.
Speaker:If you want to come to Maui with me where you are going to be in a five-star
Speaker:resort, everything is paid for, you can have, you know, cocktails on ice
Speaker:and there will be a sexy robot person.
Speaker:Finding you, as you lie on the beach and get a tan, and that is your jam.
Speaker:Then obviously I would do like to get onto your plane versus let's say
Speaker:another coach's proposal of here's a travel lodge holiday, and you
Speaker:know, your meals are not included.
Speaker:Most coaches are, are in the travel lodge category with their office because their
Speaker:office is just not taking into account.
Speaker:What do people actually want?
Speaker:So when we are looking at.
Speaker:Offer creation.
Speaker:We want us to get, a lot more specific and start to think about,
Speaker:well, what what's on our island?
Speaker:Like where, why are they trying to leave?
Speaker:What's the desire that they have and what are the outcomes of them working with.
Speaker:I think I've mentioned before that we do have a 12 step off a test that
Speaker:we put all of our offers through.
Speaker:Right.
Speaker:And we, we want to make sure that it's very clear what the outcome is.
Speaker:We want to make sure that we have a name for the offer.
Speaker:We want to make sure that we have, you know, a cost versus result analysis,
Speaker:all of these different things that make up an irresistible offer.
Speaker:There are three main things I want to talk to you about today.
Speaker:Because again, like we, we only have a finite amount of time and
Speaker:I can talk about offer creation for hours and hours and hours.
Speaker:And in fact, like my three-part training series that we recently hosted, a
Speaker:lot of that time was spent talking about the offer because the offer is.
Speaker:Pivotal things that is going to inform not only your content, not only your
Speaker:strategy, not only your sales process, but it's going to inform the type of
Speaker:client that you're aiming to work with.
Speaker:And it's going to inform your business as a whole, like a lot of the time I see.
Speaker:People in the startup phase of their business and they have a great idea,
Speaker:but they're not really clear as to what it does for whom and why.
Speaker:And when, and I think that a lot of coaches would benefit from
Speaker:sitting down and really thinking about what is the outcome.
Speaker:So step one, that I want you to know in, you know, like the back of your hand,
Speaker:what is the result that they're going to have tangibly from working with you?
Speaker:For most of my clients, when we work together for 90 days, I can very,
Speaker:very, very easily say, well, if you want to achieve a 10 K a month, we
Speaker:will get you to your 10 K consistent months over that 90 day period.
Speaker:Right.
Speaker:And that's the system that we put in place together for that specific client.
Speaker:So for my VIP one-to-one offer for that specific client.
Speaker:We would give them to a 10 K month.
Speaker:Now, if we haven't achieved the 10 K a month at the end of the 90 days
Speaker:together, then obviously that's a result that we've gotten and we need
Speaker:to look at, well, why did that happen?
Speaker:Right.
Speaker:What's going on there?
Speaker:If we haven't achieved it, is it something to do with the fact that
Speaker:we couldn't implement the system?
Speaker:Maybe the offer doesn't work.
Speaker:Maybe we've got, you know, we've done a launch in it and it flopped, there
Speaker:are different variations and it's not necessarily about you promise.
Speaker:The specifics, like I'm not sat here saying to you, if you work
Speaker:with me, I will impart upon you.
Speaker:10 K.
Speaker:What I will do though, is I will show you the system that will most likely get
Speaker:you there in, in, in most cases, 90 days.
Speaker:So again, it's not about necessarily guaranteeing to
Speaker:people, even though some coaches do guarantee like specific results.
Speaker:That's fine.
Speaker:If you're one of them for me, I want to know like, what is
Speaker:specifically, what is a specific.
Speaker:I help people get right.
Speaker:And usually when I was talking with clients specifically in my niche,
Speaker:they want more clients like that.
Speaker:That's one of the promises.
Speaker:So for you, that might be.
Speaker:And Wade goal for you.
Speaker:It might be a, um, like a, even a feeding goal can be specific.
Speaker:Like you have enough energy to go and host your yoga classes.
Speaker:Like one of my clients, she works specifically with spiritual teachers
Speaker:and the promise of her offer was, well, you'll get through this tough
Speaker:time and you'll be able to go back to your normal teaching schedule.
Speaker:Like that is very much an intangible result as in like your energy levels.
Speaker:Right.
Speaker:But.
Speaker:The tangibility of you'll be able to get up and go to work every single day.
Speaker:Like that's a pretty tangible thing.
Speaker:So no matter what niche you walk in and what, what type of type of
Speaker:clients that you have, because I'm aware that not everyone is in the
Speaker:business to business space, you can still make a tangible result
Speaker:possible, no matter what your niche.
Speaker:And we've done this before with, you know, with fitness, health
Speaker:clients, with spiritual clients, with even clients who've worked
Speaker:with, um, crochet, for example, Like.
Speaker:Th there, there is tangibility in every single niche.
Speaker:And if you're telling yourself that, well, my niche is the exception to the rule
Speaker:because I can't promise tangible results.
Speaker:Then you are just kidding yourself.
Speaker:Like there is, there is tangibility in every single space and if there
Speaker:isn't, then we need to look at.
Speaker:What's the space and why is it so intangible?
Speaker:Right?
Speaker:So this, the first thing I want you to think about is what is the tangible
Speaker:thing that I'm promising my clients.
Speaker:When I look at the people that I work with, usually it's,
Speaker:they double that audience size.
Speaker:They doubled their revenue.
Speaker:They get up to 10 VIP clients.
Speaker:They have more systems, they have more processes.
Speaker:They have their.
Speaker:They get either back on track for 10 Caymans or they have
Speaker:their first 10 K a month.
Speaker:and you know, again, it's very different depending on what
Speaker:you're, what you're selling.
Speaker:But when I sat down and started thinking about like the tangibility of my office,
Speaker:The, those are the things that stand out to me based on the case studies.
Speaker:And I think sometimes when you're trying to reverse engineer it, and you're,
Speaker:you're thinking from this perspective, sat here, listening to this, I think
Speaker:it's useful to look at well, what are the last five, 10 people that I've
Speaker:worked with and what would their results and how can I start to make that a
Speaker:lot more clearer in my marketing?
Speaker:That's what I would do fast is number one, I would definitely 100%
Speaker:think about the tangibility of my.
Speaker:Product then I would look at, okay, well, what, what, how much money are they losing
Speaker:out on if they don't have that result?
Speaker:So for example, if let's say, I'm saying to people you want to get to
Speaker:a 10 K mode, I'm the coach for you.
Speaker:And so you use that easy example for now, how much money are they
Speaker:losing out on by not getting that result while it's 120 K dollars?
Speaker:Cause we charged in dollars a year that they're losing out.
Speaker:Now that's a pretty clear loss.
Speaker:So as in, if they don't invest in working with me, well, they're losing
Speaker:out on is this specific thing, and I want you to start getting clearer
Speaker:in your head on what is your offer?
Speaker:Well, And what is it worth to them?
Speaker:What's what's the consequence of them staying on this burning terrible
Speaker:about to tetany island, right?
Speaker:And for my clients, well, the consequences they're losing out on
Speaker:at least 120 K a year, if not more.
Speaker:Therefore, it makes it a no-brainer for them to start working with me.
Speaker:Right.
Speaker:Because who would want to lose out on 120 K a year?
Speaker:And if we multiply that by five, let's say, or by 10, and we look
Speaker:at well, what's the total cost of them missing out on working with me.
Speaker:It makes it a no brainer.
Speaker:Right.
Speaker:And for me, the best test in terms of value of the offer is to look at
Speaker:well, what is it worth to my client?
Speaker:What is the value of the offer?
Speaker:But what's the value of the result that they get.
Speaker:And I think that, uh, you know, a lot of us undersell ourselves in the coaching
Speaker:space because we don't think about it in those very tangible, specific.
Speaker:So let's think to that, I would look at like the value of the author and
Speaker:what's, what's it worth to your client?
Speaker:And then last, but definitely not least I would look at
Speaker:what was the name of the OFA.
Speaker:Am I making it very clear what they actually get inside?
Speaker:So we've done the value, like we've done.
Speaker:The cost benefit is w therefore, like, do we name the OFA?
Speaker:It's not just a coaching package.
Speaker:Can we make it very specific and outcome oriented?
Speaker:Can we make it very clear as to what is it in it for the
Speaker:client when they start working?
Speaker:There is the famous Shakespeare line, what's in a name.
Speaker:Right?
Speaker:And I think that there is a lot in an aim to clean.
Speaker:When we have offers on the table, a lot of coaches have things like, you
Speaker:know, here is schedule a consultation with me by my coaching package.
Speaker:Like those don't sound sexy.
Speaker:You have to remember that the marketing never stops.
Speaker:You're marketing yourself at every single stage of the buyer journey, even when
Speaker:they've enrolled and they've paid you, you're still marketing to the people.
Speaker:You still have to essentially re-enroll them in the vision and
Speaker:in the result of whatever it is.
Speaker:They want to do, because remember like most people know that they have a problem.
Speaker:Like I know that I need to go to the gym more often.
Speaker:I know I need to go and, you know, fix the whatever mother-daughter wound.
Speaker:I know that I need to go.
Speaker:And, oh, I'm trying to think of all the other, other coaching scenarios
Speaker:that we could have that are easier.
Speaker:I know that if I want to, you know, paint better than I need to work on my
Speaker:or your skills or whatever it may be.
Speaker:I know that I have this problem.
Speaker:It's up to you as the coach and as the marketer in your business to show me
Speaker:why now is the best time for me to solve the problem and part of your offer.
Speaker:And part of your marketing for set offer is to make it really, really
Speaker:abundantly clear as to what am I getting?
Speaker:What am I getting by walking with you?
Speaker:It's no use you saying I've got these great worksheets.
Speaker:You know, it needs to have a process.
Speaker:It needs to, your offer needs to not only have a name, have a specific
Speaker:outcomes based name, but it also needs to have an internal process
Speaker:that you're taking me through.
Speaker:So step one is, are you being very clear as to the island a island be divide?
Speaker:Right?
Speaker:Step two.
Speaker:Is, are you being clear on the value?
Speaker:Of the offer.
Speaker:What is it worth to me getting off island a and then step three.
Speaker:Are you clear in the process?
Speaker:Are you clear in the roadmap?
Speaker:Are you clear in the full light path that I'll be taking, getting on your plane?
Speaker:And if that's not clear, then we have to make it clear.
Speaker:We have to start to systemize for example, with my clients, we do EFT tapping.
Speaker:And one EFT tapping is this is called emotional freedom technique.
Speaker:It's one of my favorite ways to move through hidden beliefs.
Speaker:It's one of my favorite ways to reprogram your mind.
Speaker:And for me, that's part of my flight path.
Speaker:But it's not necessarily, the main thing that we would do with a client, I would
Speaker:take them through the process that I shared with you in the previous episode.
Speaker:And we would look at, you know, all of those elements and EFT
Speaker:would be a thing that we do.
Speaker:To essentially curb the mental barriers that people have, you
Speaker:know, when it comes to selling.
Speaker:For example, if you have anxiety to get on the phone, tapping is a really
Speaker:great way of segmenting that anxiety and essentially helping you through.
Speaker:So.
Speaker:The point being is that if I didn't give you a flight path, and if I
Speaker:wasn't clear on what are the tools that I'm using and each single step
Speaker:of my process, then it's not really a process and it's not repeatable.
Speaker:Whereas what I want with all of my clients is to be able to say to them,
Speaker:well, if you walk with me in this specific way, in this specific, specific
Speaker:capacity, I can replicate the results that I've made with these other clients,
Speaker:because I know, and I have a plan.
Speaker:It bothers me no end.
Speaker:When I look at coaches who have been doing it for such a long time,
Speaker:and I'm really good at what they do, but they can't really summarize
Speaker:what the fuck they do with clients.
Speaker:They're like, well, I'm really good.
Speaker:And I get really great results.
Speaker:If the, when someone meets me in person and I like, I'm able to essentially.
Speaker:Make a custom made roadmap, but that's not impressive to me.
Speaker:It's not impressive to me that you can speak to a person and get them
Speaker:from island aid to the island.
Speaker:VI what's impressive to me is if you can succinctly say to me, I can take 10
Speaker:people who, uh, who have similar problems and I can take them through my flight
Speaker:path and they'll all end up on island B.
Speaker:That is impressive.
Speaker:And that is the way of the modern coach in my opinion.
Speaker:Yeah.
Speaker:Am I not, uh, you know, am I, am I disputing the fact that
Speaker:every single client is different?
Speaker:No, of course not, but we will have the same needs and we will have, you
Speaker:know, even, even though my clients might be in different niches and we
Speaker:deviate from the path, we still go back to the fundamentals of that framework.
Speaker:And we still go back to.
Speaker:The basics, the basic ingredients that they need for success.
Speaker:And I know for a fact that no matter who comes to me in whatever niche,
Speaker:I'll still be able to get them to island B because I have a process and
Speaker:it's systemized and it's sexy as fuck.
Speaker:And I believe in it fully because I've done it.
Speaker:My clients have done it, and I have all of this evidence to say that it was.
Speaker:Now, like if someone starts to argue with me and say, well, you know, whatever,
Speaker:this person sucks, blah, blah, blah.
Speaker:I don't want to do sales calls.
Speaker:I'm like, okay, fine.
Speaker:I'm not the coach for you.
Speaker:That is a okay.
Speaker:With me, there are 101 different ways to sell.
Speaker:There are 101 different ways to scale your business.
Speaker:Find one that aligns with you.
Speaker:And I think that, you know, the best coaches are the ones
Speaker:that know what the superpowers.
Speaker:They're willing to, you know, to explore other avenues that willing to
Speaker:see whether they can do things better.
Speaker:They're willing to look at what, you know, the curriculum that they're designing and
Speaker:essentially massage those ingredients.
Speaker:But those ingredients are fundamentals to your coaching process.
Speaker:At least they are for me.
Speaker:So the three things that you really need.
Speaker:Over a century, the clarity of what's island, a what's island to be, then
Speaker:you need the clarity of what's that transformation worth to your client.
Speaker:Like I think we have this fucked up view of pricing and we say things
Speaker:like, well, what's the offer worth?
Speaker:You can have a place, a value on yourself as an individual.
Speaker:Like you're priceless.
Speaker:I believe you're priceless.
Speaker:So therefore your offer is outside of you.
Speaker:So we want to get clear on what's the offer value worth and
Speaker:what's it worth to the client.
Speaker:And then step three, I want you to get really clear on what is the process that
Speaker:you're taking someone through, right?
Speaker:What's the island a to island.
Speaker:Flight path.
Speaker:And does it have a name like I want it to have a sexy name again, going
Speaker:back to the branding question and the branding brand DNA episodes.
Speaker:Have you branded everything.
Speaker:I want everything to be branded.
Speaker:I want everything to be shiny and sexy and compelling.
Speaker:I want your people to know where they're investing it and know that
Speaker:it's the best thing since sliced bread.
Speaker:And again, you know, for your freedom offer the beautiful part about
Speaker:it is that you can then scale it.
Speaker:You can do it with one-to-one or you can do it, you know, on a done-for-you basis,
Speaker:you can do it on a done with you basis.
Speaker:When I first launched the Salmi client accelerator, it was a one-to-one
Speaker:program that I scaled it to a group.
Speaker:Eventually I'll probably do it as a passive version too.
Speaker:But the thing that I love about that office specifically is that
Speaker:It teaches people how to sell and it teaches people how to have
Speaker:those profitable conversations.
Speaker:And either is one thing hands down that has definitely helped
Speaker:me be a badass business owner.
Speaker:It's having the ability to sell anything to anyone, and to really
Speaker:believe in my process and to not only be able to craft great offers,
Speaker:but to be able to sell them to.
Speaker:Because are the people, do, you know, lots of people do promise results and
Speaker:they can generally deliver upon them.
Speaker:The problem though is is that if no, if your results of very vague and no
Speaker:one is wanting those very, very vague results, you start to think to yourself,
Speaker:oh my God, am I not a great coach?
Speaker:Oh my God, what if no one wants what I do?
Speaker:Oh my God.
Speaker:What if I need to go back to my shitty nine to five?
Speaker:Oh my God.
Speaker:Oh my God.
Speaker:Oh my God.
Speaker:And a lot of the time it has nothing to do with your offer and nothing to do with
Speaker:you as a sales person, it has everything to do with how you've positioned set
Speaker:offer, and the fact that you're not clear on the island aid to island B divide.
Speaker:So I hope that this gives you a little bit of an overview in terms of like the three
Speaker:essential things that your offer needs to.
Speaker:At a very like minimal level that's thing.
Speaker:Number one.
Speaker:But number two is depending on where your offer is at is how do you sell it?
Speaker:As I have mentioned before, I love sales cools.
Speaker:I think sales calls get a bad rap.
Speaker:The coaching industry.
Speaker:I think a lot of people are allergic to the word selling, and I think that it's
Speaker:a fricking shame, most successful coaches that you see today, most of the big
Speaker:giants started selling over the phone.
Speaker:They have done at least a hundred, if not more consultations, to get
Speaker:that customer voice data, as in it to get that one-to-one interaction to
Speaker:know their ideal client intimately.
Speaker:I want you to sit with that.
Speaker:And if you have any feelings about doing phone calls and phone conversations, I
Speaker:want you to ask yourself why is that?
Speaker:It's literally just like your client coming to a doctor's office.
Speaker:Don't you do not want to give your people the opportunity to ask you questions.
Speaker:Do you not want to give your people the opportunity to prove to you as the coach
Speaker:that they're the right fit for your.
Speaker:I know I do.
Speaker:And I think that sales schools are great and establishing rapport in
Speaker:helping you essentially get more business and they give you so much data.
Speaker:and I think that, you know, your sales process, depending on what your offer
Speaker:is, is obviously going to be different.
Speaker:Right.
Speaker:When I saw my VIP one-to-one coaching, I do it differently too.
Speaker:When I sell my done with you program to when I do a one
Speaker:to many coaching situation.
Speaker:There are different sales processes at each stage.
Speaker:And I want you to get clear on where am I at?
Speaker:How am I hitting my freedom metric?
Speaker:Am I hitting my minimal requirement to live?
Speaker:And if you're not hitting that, then you need to start with one-to-one
Speaker:clients because they're the ones that are going to help you.
Speaker:Essentially have enough profit in the bank, having a freedom for you
Speaker:to be able to start to transition to more of a passive model.
Speaker:I find that, whenever I want more cash, the easiest thing for me to do
Speaker:is to sell time with myself because again, time with myself equals results.
Speaker:And I think that, you know, As much as I love passive products.
Speaker:And as much as I love courses and memberships and all of that
Speaker:good stuff, you need to have an audience to be able to sell that.
Speaker:And most coaches don't have one.
Speaker:So in order to essentially circumvent that, like how do you then get
Speaker:the money to build the audience?
Speaker:How'd you get the time to build the audience?
Speaker:Well, you need to have profit in the bank.
Speaker:And a lot of the times.
Speaker:Selling one-to-one is what gets you the profit in the bank?
Speaker:Sorry, not sorry, but it's the truth.
Speaker:And I think, you know, a lot of coaches out there, uh, are kidding
Speaker:you in giving you a completely false framework to follow.
Speaker:So I think the best thing for you to do, if you are cash strapped is to figure
Speaker:out what is that freedom offer look like and how can you start to scale it?
Speaker:Like not only will you have.
Speaker:Great testimonials from one-to-one clients.
Speaker:Not only we have great feedback on what you need to change, tweak, massage,
Speaker:remove, et cetera in your office, but you also have the profit in the bank
Speaker:to be able to give you that breathing room to, to be able to innovate, to
Speaker:be able to then scale this thing.
Speaker:That's why it's called the freedom off of it because it gives you
Speaker:leverage and it gives you the options.
Speaker:To do different things with it.
Speaker:So I hope you loved this episode on your freedom offer.
Speaker:I hope you, um, have picked something you up from this conversation.
Speaker:What I would love for you to do is to get on a soulmate client accelerator waitlist,
Speaker:because we go so much deeper into this.
Speaker:Uh, specifically, and I'll link this in the show notes, but the Swami
Speaker:client accelerator is a program where we really go deeper into this.
Speaker:And if you're interested in figuring out your freedom offer, that's the
Speaker:best place for you to find out more.
Speaker:But for today, thank you so much for joining me in this very special episode.
Speaker:I look forward to the next time that we speak.
Speaker:Have an amazing day.
