Episode 1
#S3E1: Rediscovering Your Authentic Voice and Owning Your Message in Times of Difficult Change
In this episode of the Own Your Message podcast, I reflect on a tumultuous year marked by personal and professional upheavals, including a breakup, and business changes... and tell you how I rediscovered my authentic voice and started taking up space again.
If you want some more marketing magic in your life, head to https://alisa-kay.com/phoenix to learn more.
Join us in our monthly content planning party by heading here: www.contentplanningparty.co.uk
Takeaways:
- Authenticity in messaging requires embracing and sharing the less polished parts of ourselves.
- The journey through loss and change can lead to profound personal and professional growth.
- To truly own your message, you must commit to your vision and values, even amidst doubt.
- Sharing your story, especially the struggles, connects you to your audience on a deeper level.
- Embracing the process of rebirth, like a phoenix, allows for transformation and renewed purpose.
- You are the magic that fuels your message; never seek it outside yourself.
Transcript
Welcome back to the Own your message podcast.
Elisa:I am so excited to be recording this for you today.
Elisa:It has been a long, long, long minute since there has been an update and I've sat down and recorded an episode for you.
Elisa:To be honest, before I went on my annual leave this summer, I actually sat down and recorded an episode for you.
Elisa:I recorded, I think, three, to be absolutely honest with you and I, for the love of all things holy, for the love of copywri, the Facebook gods, whoever we want to pray to, I cannot find those episodes anywhere.
Elisa:So I am taking this like 888 energy in stride and recording this today.
Elisa:And I think that energetically, significantly, I think recording anything on a day that signifies abundance from a spiritual perspective, from a messaging perspective makes sense because ultimately the one thing that I think has shifted over the last year of me, you know, going through a lot of personal ups and downs, which I'll share with you in a second.
Elisa:The one thing that has really shifted is my unapologeticness for the spiritual side of myself.
Elisa:And I think that it's taken me a little while to figure out how to really integrate that spiritual woo esque side of myself.
Elisa:I think it's the side of myself that a lot of clients, when they start working with me, they were like, oh, I knew you were secretly, like really into this stuff, but over the last year I think there has been almost like a shedding or unfolding of this idea that actually your energetics matter in your messaging, specifically your energy, your secret source, your signature, right, Is really what makes you different, is what makes your words, the way that you speak resonates so, so differently.
Elisa:And I think that this, this cycle of the Phoenix, which is what I have really been teaching and preaching outside of the podcast over the last year, has shown me that in order for me to really create the content that I want to create, there has to be a declaration or a line in the sand.
Elisa:And I'm not necessarily very fond of lines in the sand because I, you know, neurospicy and I like to change my mind.
Elisa:But the line in the sand has to be that, you know, a lot of people come and work with me because they feel like they're not being authentically themselves online.
Elisa:And the one piece of feedback that, you know, I always hear is that I, you know, show up as an authentic person on the interwebs is one of the biggest compliments that people can give me.
Elisa:But what does authenticity really mean?
Elisa:I think authenticity really means showing up and speaking from the Soul showing up and speaking from what's really deeply within you.
Elisa:And as I have been writing my book and I have been going through a metamorphosis of my own, and I have had lots and lots of different sort of rebirths over the last year or so.
Elisa:The one thing that really struck me over the last year is this word authenticity.
Elisa:What does authenticity even mean?
Elisa:Does it even really mean anything?
Elisa:And I really do think that it does.
Elisa:I think that people who say, well, authenticity doesn't mean anything are typically the ones that are having existential crisis.
Elisa:Typically the ones that don't really want to own up to the fact that they don't feel good about themselves.
Elisa:And I feel like people who are like, I just don't even know whether authenticity is a thing.
Elisa:Those people tend to be the ones that want to say the thing but stop themselves, that want to create masks for, for the public.
Elisa:They almost feel so uncertain about being accepted as themselves that they just reject authenticity altogether.
Elisa:And I have a lot of compassion for that because I think that I was there for a little while.
Elisa:You know, for me, not creating content for an extended amount of time is, like, weird.
Elisa:I've been in the Internet space for, I would say now over seven years, and throughout all of that time, I have always and forever created content on an almost daily basis.
Elisa:Right?
Elisa:I've shown up in my group, I've shown up on Facebook, I've shown up on, on other platforms too.
Elisa:But really, like, I've sent emails, like near daily emails to my email list and hi, guys, if you're, if you're here from any of those platforms, I love you all.
Elisa:Thank you so much for being here with me.
Elisa:It means the world that, you know, I have a mighty audience who are willing to tune in and, and hear what I have to say and teach on.
Elisa:Right?
Elisa:That, like, that is a real rarity, I would say, in today's world where attention, you know, with a click of a finger is gone.
Elisa:So I think that when we, we talk about really owning your message, and as I have sat with, like, why did the episodes that I recorded originally disappeared?
Elisa:I think it's this integral thing on, you know, people want to be authentic online.
Elisa:People think that if I just share my story, if I just share my message, if I just get into more authenticity, then everything will, you know, magically resolve itself.
Elisa:I'll have more clients, I'll have more money, I'll have a better team.
Elisa:I'll be able to attract, you know, money and abundance, and I'll be able to, you know, do the things that I want to do.
Elisa:I'll be able to donate to the causes that I want to donate to.
Elisa:I'll be able to create the spaces that I want to create.
Elisa:But in truth, authenticity almost always comes from you sharing the ugliest, most disturbing, most unlikable parts of yourself.
Elisa:It's the, you know, it's the things that you are afraid of sharing almost always.
Elisa:This is the lessons and that like, raw honesty of tapping into that feeling or tapping into that energy.
Elisa:You don't necessarily need to like, have a sob story to be authentic, but I do think that the people who are the rawest online, the people who we admire the most, are the ones that are willing to offer up the ugliest parts of themselves and share how those parts have made them the awesome, successful, smart, knowledgeable, needed humans in the world.
Elisa:And I want you to really take a pause on that and think about, okay, well if it's about sharing those parts of myself and that's authenticity, that's owning your message, then how effective am I in taking those ugly parts of myself and being able to sit in them, being able to own them, being able to fully take up space and take up that emotion that those pieces of you bring up?
Elisa:I think not creating content for a little while.
Elisa:At the beginning of this year, I really, I took a break from my like, business and really from my life in a lot of different ways.
Elisa:A lot of that work was me sitting in those emotions and looking at where am I a bad friend?
Elisa:Where was I a bad partner, where was I a terrible boss?
Elisa:Whereas where am I a bad leader?
Elisa:Where am I a bad girlfriend?
Elisa:Where am I a bad sister?
Elisa:Where am I a bad daughter?
Elisa:Where am I a bad.
Elisa:Like this idea of where am I a bad.
Elisa:It's not really the right question to ask yourself, by the way, but it was really one of those moments.
Elisa:At the beginning of the year, I was so lost.
Elisa:I felt like everything had burned to ashes.
Elisa:Everything that I had built I wasn't excited about anymore.
Elisa:And as I mentioned, I went to this.
Elisa:Let me stop that again.
Elisa:I started hosting like brunches and over the summer I hosted one in this community that I'm in.
Elisa:And we, we were sat with these awesome, amazing entrepreneurs and I shared that, like I've always been into self development and growth.
Elisa:I, when I first found like the Unleash the Power within the Tony Robbins book.
Elisa:I'm pretty sure I've shared this on the podcast before, but when I first discovered Unleash The Power Within.
Elisa:It was in my local library in this like, small town of Milton Keynes and I found this book.
Elisa:I was maybe 16, 17 years old and I was like, oh my God, I can control my thoughts.
Elisa:I read that book, I read the Secret and my life was totally transformed.
Elisa:I was like, oh my God, there is an answer to this.
Elisa:I can shift my thoughts.
Elisa:I can change my reality.
Elisa:Like how I feel about myself doesn't have to be the be all and end all.
Elisa:I can change things.
Elisa:This, like big light bulb moment made me obsessed with growth.
Elisa:I still to this day do not understand how like a little immigrant girl who didn't speak any English, moved to the UK by some divine grace, managed to like, survive years of bullying, managed to like reinvent herself over and over again, created a first successful business, managed to travel the world, managed to sustain herself for many years doing what she loves, is sat here in this like beautiful space and apartment, living the life that she's always dreamed of.
Elisa:And at the same time, when I had that Phoenix moment where at the end of last year, or I would say like at the beginning of really like quarter four of last year, my ex, my, like my long term partner and I, we split up.
Elisa:My business partner and I also split up coincidentally.
Elisa:There's like, really, no, no, what's the word for it, like sad and depressing story there.
Elisa:It was just that like the, the partnership wasn't necessarily working for both of us.
Elisa:We had different goals, different like visions for where we wanted to be.
Elisa:And ultimately like, I just really needed a break.
Elisa:I was unable to really like, lead in the way that I needed to because there was so much, there was so much dying around me that even the, like, the most authentic thing at that point would be to walk away.
Elisa:The most authentic thing at that stage was to just say, you know what?
Elisa:I am really done fighting.
Elisa:I'm done fighting for, for a variety of different reasons.
Elisa:And I think that there is a power in that.
Elisa:There is an element of owning your message to me.
Elisa:And I've really sat with this because I think that when everything's dying around you and you, you teach people around messaging and like how to show up in your business, right?
Elisa:There is almost a dichotomy of like, okay, well this is a new level and I can't work.
Elisa:I always say to myself, I can't wait to be able to teach about this.
Elisa:When I'm through this.
Elisa:It's gonna be so good that I can teach people how to like, move through it.
Elisa:But right now I'M in this like terrible spot and I hate it and it sucks.
Elisa:But like this, there is a lesson in this and there's like that silver lining that I'm always sort clinging on to.
Elisa:I think that this lesson for me at that stage of my business was really like being okay with letting things die.
Elisa:As a fighter and as someone who is like, I'm gonna be here till the end, I have decided, I have committed right, that I am here and no matter what happens, I'm going to be in this spot.
Elisa:And case in point, I got myself into like a little bit of a situationship in the middle of this year.
Elisa:And like, we were not right for each other in any way, shape or form.
Elisa:We don't live in like, we live very different lives and we have similar but very different values too in terms of like what we think is appropriate behavior wise.
Elisa:However, I think the connection point within that relationship really was the commitment.
Elisa:Like, the commitment that I had been so committed for so long to all of these different things, to all of these different ideas, to like a certain way of doing things that I was pushing away the flow and I was pushing away fully owning the space that I wanted to take up.
Elisa:I'd like taking up, taking up the space that I really wanted to take up in early career.
Elisa:Elisa Right.
Elisa:And I was very much resisting committing to this new evolution.
Elisa:And all of the nudges, all of the spiritual signs, all of the all of the sort of mishaps were very clearly pointing me to like a new direction, a new way of being, a new integration, like letting everything go.
Elisa:And honestly, like trusting some really crazy nudges that didn't make sense.
Elisa:And when I met this, like, this person, the really interesting thing is that I'd lost that commitment.
Elisa:I'd spent a few months really not committing to anything.
Elisa:I was like, I'm not really committed to living in Brighton.
Elisa:I'm not committed to my business.
Elisa:I'm not committed to my health.
Elisa:I don't even know whether I want to do this anymore.
Elisa:And for me, that was really the scariest thought, because having that thought of I don't really want to do this anymore is a thought that I've never, ever had in my entire life.
Elisa:I've always known that I want to be an entrepreneur.
Elisa:I've always been entrepreneurial.
Elisa:I've never ever in my life thought, oh, I just, you know, maybe I should have, I don't know, a job.
Elisa:No, absolutely not.
Elisa:I think that, you know, I don't know, it just is never, ever Crossed my, my mind, like, very seriously.
Elisa:I've never entertained it.
Elisa:I've always been 100 committed.
Elisa:And again, I think it probably was a little bit of like that Tony Robbins magic of like, fully commitment.
Elisa:But at the beginning of this year, I was like, oh, like my relate.
Elisa:Like the person I thought I was going to spend the rest of my life with is no longer here.
Elisa:My business partner, who I love very, very much, is also no longer here.
Elisa:My, you know, like, friendships that I thought were forever no longer here.
Elisa:It was very much this, like, shedding of all of the things that I had committed to previously.
Elisa:And I think that when you're in this moment where there's a.
Elisa:There's a crossroads that you're at, where to be fully authentic, to be the new, fully fledged version of you, you always have to surrender into the pain and sit in the discomfort of not knowing, sit in the discomfort of not understanding even really what authenticity means to you in this moment.
Elisa:Maybe to you, being authentic right now is crying.
Elisa:Maybe to you, being authentic right now is not posting the super positive content that you think your audience needs.
Elisa:Maybe to you, like, being authentic right now is sharing what is actually going on behind the scenes.
Elisa:And I think that from many, many, many years of sharing every week, twice to three times a week, sometimes all those daily, like, what was going on in my world, I think the thought of, wow, I don't even know whether I really want to do this anymore.
Elisa:Why am I even here?
Elisa:What is, like, what.
Elisa:What is my path was really a jarring and displacing feeling for me.
Elisa:And this was not even the episode that I wanted to record today.
Elisa:But I think that to me, being authentic is sharing that is really sharing the.
Elisa:And owning the fact that for a minute there, I really forgot who I was.
Elisa:For a minute there, I started to believe the.
Elisa:The like, negative, I don't know, feedback that I was getting.
Elisa:I started to believe the, like, inner goblins that had taken up space in my brain.
Elisa:I really, like, isolated myself from my true friends.
Elisa:I, you know, got into the wrong type of relationships and I really outsourced my power over and over and over again.
Elisa:And I think that, you know, energetically speaking, for those of you guys who are into the woo, I'm a pretty defined person, you know, Like, I've.
Elisa:Even the other day, I was talking to a human design coach and she was.
Elisa:She looked at my chart and she was like, oh, wow.
Elisa:Like, you're.
Elisa:You're all.
Elisa:You're.
Elisa:Everything is defined apart from my crown, my My idea center is open, but everything else is very.
Elisa:Is defined as closed.
Elisa:And again, from my, like, natal chart, from all of the energy readings that I've ever had.
Elisa:Like, everyone has always said to me, you know exactly what you want.
Elisa:You know exactly who you are.
Elisa:And it's probably one of the reasons that I was bullied when I was younger, because I've always been that way.
Elisa:I've always known who I am.
Elisa:I've always been very honest, and I've always, like, sometimes bitten me in the ass.
Elisa:But that, like, concrete knowing can be so displacing when things shift.
Elisa:Because whether you're going through a divorce right now, whether someone's just died, whether you are going through a failed launch, whether you are unsure as to where to take your business because the market shifted, all of these things vastly different, obviously, but they all create the same types of emotions within ourselves.
Elisa:They create fear, they create doubt, they create uncertainty.
Elisa:They create this, like, displacing feeling of the world is against me and nothing that I do is working.
Elisa:And I want to offer this to you, that the stuff that is falling away, while as cliche as it sounds, it's there to teach you a lesson, the stuff that's falling away is that offer you wisdom for the next level version of you to emerge.
Elisa:Me being in the same place as that I was a year ago, I would have chosen to have the exact same year that I just had to know and learn all of the lessons that got me to this place.
Elisa:And I am sort of taking a pause to.
Elisa:To really feel into that because it, like, it's very true.
Elisa:I would have chosen to, like, burn my whole life down over and over again in order to know the things that I know now and in order to have the realizations and the breakthroughs and to be able to really feel grounded in my energy and really feel grounded in my knowing after alchemizing all of that change.
Elisa:And I think a lot of the time we feel like starting from scratch or restarting something because let's face it, we're never starting something from scratch.
Elisa:Right.
Elisa:Can feel really daunting.
Elisa:Like restarting the Facebook group, restarting the email list, coming back from holiday, like, really alchemizing that change can feel really daunting.
Elisa:It can feel like your whole energy is like pulling you down because you don't want to.
Elisa:You don't want to create that momentum.
Elisa:And a lot of the time the energy is pulling you down and you don't want to create the momentum because there's Fear that the sphere that, what if you get rejected?
Elisa:There's fear if, like, what if you're misunderstood?
Elisa:There's fear of, like, what if, like, someone's gonna, I don't know, post you in the group chat or whatever?
Elisa:Like, what if someone's gonna laugh at you?
Elisa:And I think having learned a lot of things over the last year, the.
Elisa:The core of metamorphosis for me, the core of this alchemizing change process, the core of this shifting, shifting out of the stuff that isn't working into the gold of the thing, is also accepting that, first of all, the more you think that things aren't working, the more you're going to draw more of the things not working to you.
Elisa:And more than that, it's about how is the situation occurring for you?
Elisa:Is the situation occurring for you as if the world is out to get you?
Elisa:People don't understand you, the world is unsafe, you know, everyone's rejected you.
Elisa:Or is a situation occurring for you as if the world is bringing you a gift?
Elisa:You're learning the lessons that you need to learn, and there is a shift or a perspective change to be had.
Elisa:And I think that alchemizing that change and like, really shifting into this next stage version of yourself, partly doing that, requires you to decide two things, the first of which is what are you fully committing to?
Elisa:Okay, things haven't worked.
Elisa:Some things happened.
Elisa:Life doesn't feel good.
Elisa:But what are you committed to?
Elisa:Number one?
Elisa:Are you committed to seeing this business through?
Elisa:Are you committed to finishing your book?
Elisa:Are you committed to looking after yourself?
Elisa:Are you committed to taking your kids to Disneyland?
Elisa:Are you committed to, you know, finding the love of your life?
Elisa:Whatever else it may be like for you?
Elisa:What is it that you're fully committed to?
Elisa:What is something that you can get behind?
Elisa:And I don't mean like, you know, I think a lot of the time we feel like it has to be some sort of grander than life vision.
Elisa:It's like, no, what is it that you are fully.
Elisa:What can you get your whole energy behind?
Elisa:It might be something simple, like, I want to go to Ibiza.
Elisa:I'm going to Ibiza next month, right?
Elisa:I could get myself behind going to Ibiza, right?
Elisa:And one of the conversations that I had with a friend was like, he was saying something like, you know, go on post.
Elisa:And I was like, I just really, whatever, I don't want to record the thing.
Elisa:It was like, okay, well, what's going to happen when you're like, in Ibiza?
Elisa:Are you not Going to post there, like, who's gonna, who's gonna show up when you're on the beach?
Elisa:As an example, right.
Elisa:You need to go and record the content so that you have the content so that you can go and have a holiday that you want to have.
Elisa:And that's a really simple, you know, and slightly pathetic if I'm really honest.
Elisa:Example.
Elisa:But it's motivating.
Elisa:It's like, okay, yeah, I, I can get my energy behind not wanting to create content while I'm away with my friends.
Elisa:Fantastic.
Elisa:Off to batch I go.
Elisa:Right for you.
Elisa:It might be something as simple as that, or it might be something grandiose.
Elisa:Like, I want to open a health and healing center and I'm gonna not sleep and I'm not gonna eat and I'm not gonna breathe until this specific goal comes to fruition because it drives me so much.
Elisa:It can be something simpler, it can be something grander than that, and there is no right or wrong.
Elisa:But the first step is what are you fully committed to?
Elisa:What is the goal?
Elisa:What is the vision?
Elisa:And I think that as someone who spent months and months and months and months thinking about that vision and honestly sometimes outsourcing my power to figure out the vision piece, it took a lot of serendipitous moves to fully realign with what, what the vision is.
Elisa:And I think that is very, very difficult to curate and create messaging if you're not sure on your vision.
Elisa:How can you own your message if you don't know what the future vision is?
Elisa:Right.
Elisa:Like there is.
Elisa:This is a huge disconnect.
Elisa:And I think that vision and messaging are two very interlinked things.
Elisa:They're very much one in the same, at least for a lot of businesses.
Elisa:I think that there's obviously, like, levels to messaging.
Elisa:B dubs, we're talking about grand division messaging that like, drives the business forward.
Elisa:I'm not necessarily talking about product based messaging, which is very different in general, but I think that there is this concept of like, authenticity and how and why does messaging exist?
Elisa:And even more than that, how can you start to shift into whatever the next stage of you is?
Elisa:And I think a lot of the time it's looking at whatever's burnt down and asking yourself, well, why did it not work right?
Elisa:Why is this not what I desire?
Elisa:Why, why am I standing in the ashes of this thing?
Elisa:What is it that is wrong here?
Elisa:And I think they're reflecting upon, you know, a relationship of any sort that, that ends, whether that's a relationship within your business.
Elisa:Or relationship within your life or, you know, a relationship within, just with yourself.
Elisa:Like, there are elements of you that you burn all the time.
Elisa:And when I started thinking about my spirit animal, my spirit animals, the phoenix, and I have seen the phoenix and very, like in a lot of meditations and a lot of gong baths and a lot of just different, like, different esoteric ways, the Phoenix always shows up in, in these sort of moments of my life.
Elisa:And when I started thinking about metamorphosis and I started thinking about this idea of like, alchemizing change, the phoenix for me is that flaming bird.
Elisa:You can have many different rebirths.
Elisa:And I think as someone who is so focused on growth, who loves growth, who wants to be the best of the industry, be the best of, of the, you know, of the law.
Elisa:I want to be.
Elisa:I know when I work with the best people in the world, it requires a lot of death, it requires a lot of rebirth, and it requires a lot of up levels.
Elisa:And I think that a lot of the time we don't look at an up level as a death.
Elisa:And I think that that's where the resistance to fully showing up as the fully fledged owned, like, powerful human being you comes from.
Elisa:Because we don't look at the change as a sort of slow death.
Elisa:We don't look at the ways in which the previous version of ourselves has to die in order for the new version of you to emerge.
Elisa:And a lot of the time your mind is going to keep you trapped or, and try and keep you stuck as to where you are.
Elisa:And I think that a lot of the conversations I've been having behind the scenes, just from a personal perspective, and I've taught on this before as well, actually.
Elisa:It's.
Elisa:I think it's a separate podcast episode that I'm sure I'll talk to you about another time.
Elisa:But the idea of everything that that happens is a mirror.
Elisa:Like you're a mirror of things, right?
Elisa:And I think that that is true to an extent.
Elisa:But bad situations happen to people all the time.
Elisa:And I don't think that they are subconsciously thinking, ah, tomorrow this bad thing is going to happen to me because I, you know, have this corporate.
Elisa:No, like, sometimes bad things happen or sometimes we attract people who are not just like the most amazing humans in the world.
Elisa:They also have a dark side, right?
Elisa:And I think a lot of the time over the last year particularly, I've had this experience of attracting, like, the most glorious, magnificent, magical humans who also have this, like, deep dark side of them.
Elisa:And I think that all humans are like that we all have two sides to ourselves, right?
Elisa:It's like humans are not black and white.
Elisa:They're great.
Elisa:They're typically like gray, right?
Elisa:Or they're shades of different colors.
Elisa:And I think that this like, grayness to a lot of, to a lot of people, I don't think that you're attracting bad things to you.
Elisa:And I don't think that you, it like a death is necessarily required for you to be the wealthiest, happiest version of you right now.
Elisa:But I do think that as humans, we pick up all of these limitations, we pick up all of these stories that don't serve us.
Elisa:And I think that there is something to be said around the fact that when the shadow side pops up, when the darkness comes and you're stood in the ashes of what was before, you are the phoenix.
Elisa:You have been reborn, but you have been reborn from the previous version of you.
Elisa:So it's like you're still, you're not the same person because you have been reborn, but you have the ashes underneath you.
Elisa:You have the lessons that you can alchemize into this change, into this story.
Elisa:And I think a lot of the time, unfortunately, in order for us to soar, we need to learn the lessons.
Elisa:And I think the success is a very quiet teacher and failure is a very loud teacher.
Elisa:And I think a lot of the time we fail forward.
Elisa:And I, it's one of my favorite things to say about myself, like, I have just failed forward in my business.
Elisa:And I think that that is a really good approach to thinking about change differently and to thinking about, okay, if I'm going through this thing in my life, how do I show up in my most authentic, most powerful self?
Elisa:I think thinking about it as I'm going to share my fail forward moments with my audience, that's what's typically served me well and the best.
Elisa:And in many ways, taking like a month or two off from creating content and then sort of dipping my toe in and not forcing myself to have everything together has shown me the power of habit and the power of deciding, deciding to show up, deciding that, no, I'm going to open this, I'm going to go forward, I'm going to open this portal and I'm going to fully commit to specific actions in my business.
Elisa:And it's been a really interesting being on the other side of that and feeling like I don't want to create content.
Elisa:I have anything interesting to say.
Elisa:I don't, you know, like all of these different things that I've had to work through.
Elisa:And I am so excited to be able to share them on this podcast and share with you, like, very tangible ways that I did get over myself.
Elisa:I did create content.
Elisa:I did make money.
Elisa:I, you know, did end up going on adventures and attracting opportunities.
Elisa:I did end up winning, like, a hay house book competition.
Elisa:I ended up manifesting the most glorious, magical things.
Elisa:And all of these lessons, I think, are really wrapped up in this one overarching theme that I wanted to share with you today.
Elisa:And is that no matter where you are in your life, in your business, no matter what's happened to you over the last year or so, no matter where, whether you're in having the highest of heights or the lowest of lows, right now, you have a message to share that existed before this breakdown.
Elisa:You'll have a message to share after you have your breakthrough.
Elisa:If you're in the breakdown and you have something, always something to say.
Elisa:I think when we get into the fear of, how can I ever say this?
Elisa:Or how can I share this with my audience?
Elisa:We get into the fear of, I have nothing worthy to say.
Elisa:That's where we really need to lean even further into owning our message.
Elisa:That's when we need to lean even further into, no, I'm going to take up space.
Elisa:That's when we need to lean further into.
Elisa:Actually, the people that I have around me are the best cheerleaders, and if I share with them what I need to do, I'm gonna get it done.
Elisa:Case in point, I came back from a work trip, from, like, a conference, and I shared with a friend.
Elisa:Like, I shared with all of my friends.
Elisa:I have a book proposal as you.
Elisa:I need you all to hold me, to hold me accountable.
Elisa:I'm committed to working out every day, and I'm committed to submitting this book proposal.
Elisa:I shared it with my coach.
Elisa:I shared it with my, you know, with my best friends.
Elisa:I shared it with the guy that I was seeing at the time.
Elisa:I was like, I need everyone around me to corral and help me own my message in this way.
Elisa:And the phrase it takes a village is so, so true because it truly takes a village.
Elisa:Obviously, I am the one that, like, woke up and did the work and submitted the work and, like, channel do things.
Elisa:But asking for help, leaning on podcasts, leaning on community, leaning on what is around you is going to help you start to craft the most powerful narrative for you, for your life, for today.
Elisa:You are the most powerful being.
Elisa:You are the best thing that you have got.
Elisa:You having your Own back is going to help you be magnetic, be the Phoenix, be insanely magical.
Elisa:And no matter what the change, the circumstance, the metamorphosis that you're going through right now, because everyone always goes through it.
Elisa:Everyone's always forever evolving.
Elisa:The question I have for you is, what is the story that you're telling yourself?
Elisa:Because the one thing that I wish I had known at the beginning of last year was that the narrative that I had in my head was very toxic.
Elisa:The narrative that I had in my head was not serving me.
Elisa:And the narrative that I had in my head was one that was not excited about what I was doing.
Elisa:And that lack of excitement and that almost disempowering story that I kept telling myself, the hamster wheel that I put myself on was really the key to the.
Elisa:The quieting.
Elisa:Quieting.
Elisa:Is that even a word?
Elisa:But you know what I mean, like, the.
Elisa:The turning the volume down on my message, it was the thing that dimmed my light, and it was the thing that made me lose the assuredness in who I am as a person.
Elisa:And finding that light, finding my voice, finding my power, took a minute, took.
Elisa:Took some.
Elisa:Took some time, took a village in a lot of ways, but it was the best thing that it could have happened to me and my business because it showed me how to re.
Elisa:Engage with my message, how to re.
Elisa:Engage with my desire to be here, and how to really create content from a completely different level, how to create soulful content, how to dig deeper into not just saying something for the sake of saying something, but how to really integrate my intuition, my spirituality, my magic into my business, as opposed to having them be these two fractured things.
Elisa:And I think that coming up with this concept of the power story and, like, shifting into the most powerful version of you, into the most abundant version of you, into the wealthy woman version of you, comes from accepting that, yes, things are going to happen to you.
Elisa:Yeah, you might lose money, you might lose partners, you might lose love, you might lose friends, you might lose the love of your life, you might lose your pet, you might lose your grandma, you might lose.
Elisa:You might lose your, I don't know, elasticity in your skin, whatever else it may be.
Elisa:I'm just thinking of, like, all of the things that we've talked about with the clients over the last week or so, but you might lose a variety of different things, but you can never lose you.
Elisa:You have you.
Elisa:And that is the most powerful thing.
Elisa:You having your own back and learning how to do that is going to help you amplify your message, and it's going to help you find that confidence to be fully authentic.
Elisa:And that is really the lesson.
Elisa:So I hope you enjoyed this episode.
Elisa:I don't even really.
Elisa:I.
Elisa:I had an outline that was completely different, but I think that this was really important for me to share with you because I think that in alchemizing all of this change over the last year and really, like, burning everything to the ground and almost like, starting.
Elisa:I'm gonna say that I've started again because I don't think that it's.
Elisa:It's fair to necessarily say that, but it very much feels like a whole new era.
Elisa:It feels like heralding of change, and it feels like a whole new depth of devotion to what my mission in life is.
Elisa:My mission in life is to help women tell better stories, is to help actually people across the world.
Elisa:Doesn't even have to be women, necessarily, but people everywhere to not only believe in themselves, but to find the most powerful version of themselves.
Elisa:And I think that's, like, very ruined and very esoteric and, you know, a lot of as the messaging strategies, I'm like, what does that even mean?
Elisa:Let's, like, define it.
Elisa:But as long as I have what.
Elisa:What the meaning is in.
Elisa:In my soul, that's all that it needs to be right this very second.
Elisa:We're talking about it in terms of marketing.
Elisa:We're talking about it in terms of soul.
Elisa:And I think that integrating the soul back into your business and integrating the magic back into what you've been doing is honestly the hardest thing.
Elisa:When my ex and I broke up, I pulled this blackboard that I have in my office into my bedroom, and I wrote in big, big letters, fuck normal.
Elisa:I want magic.
Elisa:And that was my declaration.
Elisa:I was like, I do not want normal.
Elisa:I don't want to have normal relationships.
Elisa:I don't want to have normal experiences.
Elisa:I don't want to be the type of person that just, like, sits in front of the tv, has dinner, and watches the same.
Elisa:So I don't want to be that.
Elisa:That's normal.
Elisa:That's.
Elisa:To me, it's medio.
Elisa:I want adventure.
Elisa:I want magic.
Elisa:I want my partner to be extraordinary.
Elisa:I want an extraordinary life.
Elisa:I want magic.
Elisa:And I didn't realize in that moment when I wrote that on my blackboard that the magic within my business is really.
Elisa:Is really in and is still is really, to this day, the thing that I'm harnessing, cultivating, and infusing back into my business.
Elisa:It's that magic.
Elisa:It's the.
Elisa:It's the excitement to talk about the things that excite me.
Elisa:It's the.
Elisa:Is the soul of the thing.
Elisa:I think being a strategist and being a marketing person and understanding how messaging, etc.
Elisa:Works, that magic, that quiet power within you is what makes you different.
Elisa:It's what makes messaging magical.
Elisa:And if you feel like you have lost yours, this episode today is to remind you that you haven't.
Elisa:The magic is still within you.
Elisa:You're looking for it in your partner, in your ex, in your best friend, in your mom, in your, you know, in your coach.
Elisa:The magic is not anywhere but within you.
Elisa:You bring the fun, you bring the vibes, you bring the, the knowledge.
Elisa:You bring the, the art to the table.
Elisa:You are the magic.
Elisa:And I think that once I realized that, looking at the ashes, looking at the rebirth, I found my wings.
Elisa:I found the magic behind what makes me fly.
Elisa:And I, I'm putting, I'm putting a commitment down here.
Elisa:I'm putting the line in the stand down here, in that this podcast is here to help you access that magic and help you tap back into it.
Elisa:So I'm really excited for this new era of the own your message podcast.
Elisa:I'm excited for this new era of business and I'm very excited that you are still listening.
Elisa:So thanks so much for sticking around.
Elisa:I'll speak to you in the next episode.
Elisa:For now, I would love it if you could leave me a review if you could subscribe to the podcast on your favorite platform of choice.
Elisa:Our reviews and stars help us get seen and heard.
Elisa:So that is the best way for you to support this work.
Elisa:And of course, I would love for you to give me any feedback.
Elisa:If you've been going through your own metamorphosis, please DM me on Instagram.
Elisa:I'm at Grow with Elisa on all social media platforms, but DM me on Instagram and share with me your story.
Elisa:What's been going on with you.
Elisa:I would really love to connect and hear your metamorphosis and about your magic.
Elisa:So thanks for joining me.
Elisa:I'll speak to you next time.
Elisa:Bye.
