Episode 16

#S2E16: The Truth About Email Marketing: Best Practices for Engagement and Success using Emails + My Newsletter Formula

Published on: 2nd May, 2023

In this episode of the Own Your Message podcast, we're discussing the importance of email marketing in building a magnetic brand. Whether you're a coach or a service provider, email marketing can be a powerful tool for attracting and retaining clients. But how do you use it effectively?

Join us as we share best practices for engagement and success using emails, as well as our top tips for creating a winning newsletter formula. Here's what we cover in this episode:

  • The role of email marketing in magnetic branding
  • Tips for crafting engaging and effective emails
  • The power of personalization and segmentation
  • Our proven newsletter formula for building a loyal audience
  • How to begin to track and measure the success of your email campaigns


If you're ready to take your email marketing game to the next level, this episode is for you. Don't forget to share with a friend, leave a review, and subscribe to stay updated on new episodes!


If you want to learn more about crafting unforgettable stories for your brand, join our Unforgettable Stories Workshop at www.alisa-kay.com/storyworkshop.

And if you're interested in becoming a founding member of our brand new writing membership, head to https://alisa-kay.com/membershipwaitlist to join the waitlist.

For more coaching and content tips, join our FREE group at https://alisa-kay.com/group.

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About the Podcast

Own Your Message Podcast
Welcome to the Own Your Message podcast: the place where I teach you how to be consistently authentic online so you can create magnetic content that excites your audience and shows you as the expert that you are.

I’m Alisa Kay, and I’m a business coach who helps hidden experts become in-demand entrepreneurs fast. I’ve spent the last 5 years studying content, copy, marketing and the principles behind coaching psychology. I have helped hundreds of business owners learn how to show up more powerfully, take back their power, and make more money by tapping into the strategies I will be sharing.

In this podcast, you’ll learn how to harness the power of your unique story and use magnetic marketing tools so that you can confidently OWN your place in your industry.

Get ready to transform your marketing to reach more people and finally feel authentically YOU online.

Previously the modern coach podcast.